Field Marketing Specialist

Wiz, Inc.

1d•$86,000 - $118,000

About The Position

We are looking for a dynamic and resourceful Field Marketing Specialist to support the North America Field Marketing team and our goals. This candidate will play a pivotal role in driving demand generation and brand awareness through localized marketing initiatives. This position involves supporting various planning and execution of regional events, campaigns, and partnerships tailored to engage all segment clients and prospects. Responsibilities include coordinating with marketing teams to align efforts with revenue goals, managing vendor relationships, tracking campaign performance, and optimizing strategies based on data insights. The ideal candidate has experience in B2B marketing, exceptional project management skills, and a passion for translating complex cybersecurity solutions into compelling, customer-focused narratives.

Requirements

3+ years of field marketing experience, preferably in B2B tech or cybersecurity. Enjoying working within a fast-paced, high-growth environment is a must!
Excellent written and verbal communication skills as someone who enjoys collaborating across functions
Proven ability to plan, execute, and measure the success of both physical and virtual events.
Experience with demand generation, lead nurturing, and account-based marketing (ABM) strategies.
Proficient with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, CMS). Ability to track and analyze campaign performance data.
Thrive in a fast-paced, startup environment where you’re not afraid to roll up your sleeves and get things done. You’ll have an “inbox zero” mentality and be ready to tackle any task, whether it’s executing complex campaigns or handling last-minute logistics.

Responsibilities

Field Execution: Support the development and delivery of regional field marketing plans aligned with North American market priorities. Assist in coordinating localized campaigns, partnerships, and activities to drive brand awareness and generate demand.
Event Management: Assist in planning and executing field marketing events, such as regional trade shows, conferences, hosted events and campaigns. Coordinate with internal teams and external vendors to ensure seamless execution of in-person and virtual events.
Sales Enablement: Partner with the sales team to provide marketing assets and resources that support outreach efforts. Help create tools and collateral to enhance prospect engagement and drive deal progression.
Lead Generation: Collaborate with cross-functional teams to support campaigns that generate qualified leads and pipeline opportunities for the North America sales team. Track and report on campaign effectiveness to identify areas for improvement.
Regional Market Insights: Collect and analyze data on market trends, customer behavior, and competitor activity to help shape marketing strategies and enhance campaign success.
Operations & Logistics: Manage the inventory, distribution, and logistics of marketing swag for North America events and campaigns. Coordinate with vendors to ensure timely delivery and quality standards.
Brand Enablement: Act as a brand advocate, ensuring that field marketing materials align with company messaging. Support the field team with branded collateral and help nurture relationships with industry partners and customers.

Benefits

Medical, dental and vision insurance
Home Office Setup reimbursement
Flexible Spending Accounts
Monthly Connectivity reimbursement
Employee Assistance Program (EAP)
Short- and Long-term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan (with employer match)
Flexible paid time off + 11 paid holidays
Paid leave programs, including parental, pregnancy health, medical and bereavement leave