Specialist, Digital Media

WNET•New York, NY

20h•$67,000 - $70,000•Hybrid

About The Position

As the flagship PBS station group and New York’s premier public media organization, The WNET Group creates impactful, mission-driven programming that informs, educates, and entertains audiences across platforms. Corporate support—through media buys, sponsorships, and strategic partnerships—plays a vital role in sustaining this work and expanding our reach. The Digital Media Sales Specialist will help grow this revenue stream by cultivating relationships, developing thoughtful digital solutions, and aligning brand partnerships with our mission and audience. The Digital Media Specialist role will sell, manage, and execute digital media buys across our platforms directly from corporate sponsors and/or through media agencies. This role combines sales and account management, ensuring both the acquisition of new corporate sponsors and the effective delivery of high-impact digital media campaigns across our diverse platforms.

Requirements

Minimum of three (3) years of experience in digital media in a direct sales, sales support, account management, media buying or media strategy role
Strong understanding of the digital media ecosystem (display, video, social, programmatic, etc.)
Comfortable with prospecting, pitching, and presenting to clients
Strong knowledge of campaign management across platforms (web, social media, streaming, podcasts)
Proficiency with CRM tools (Salesforce or similar preferred) and Microsoft Office Suite (Excel, PowerPoint), AirTable
Exceptional written and verbal communication, storytelling and presentation skills as well as highly organized with the ability to manage multiple accounts and priorities simultaneously and meet deadlines

Nice To Haves

digital ad trafficking systems
digital metrics
a passion for or experience working with public media

Responsibilities

Prospect, pitch and close digital advertising and sponsorship opportunities across The WNET Group’s digital platforms, including websites, social media, podcasts, newsletters, and streaming services
Create customized, integrated sponsorship proposals that highlight WNET’s audience reach and the unique benefits of digital media campaigns
Serve as a key point of contact for digital sponsorship clients, ensuring their needs are met and maintaining a high level of satisfaction throughout the campaign lifecycle
Work closely with the integrated media ops, creative, and editorial teams to ensure that digital content is aligned with campaign goals, adheres to brand guidelines, and meets sponsor expectations
Track campaign performance, collaborate with Research to measure key metrics, and provide regular reports to clients, offering insights into engagement, reach, and ROI
Maintain accurate pipeline, forecasting, sales activities, and client interactions in CRM
Preparation of proposals, shepherding legal contracts, and other administrative tasks as necessary
Other relevant duties, as assigned