Senior Digital Media Specialist

160over90•Philadelphia, PA

1d•Onsite

About The Position

160over90 is seeking a Sr. Digital Media Strategist in our Philadelphia office. We’re a full-service creative agency that partners with bold brands to craft unforgettable campaigns, experiences, and stories. Our team thrives at the intersection of strategy, creativity, and culture, and our services include Branding, Partnerships, Experiential, Paid Media, Digital, Video and Content Production, PR/Creator/Social, Entertainment Marketing and more! We’re looking for you to join our dynamic media team and lead the strategic planning, execution, and optimization of digital media campaigns across multiple platforms. This role is ideal for an experience media professional with a passion for digital innovation, client success, and team leadership. As a key member of our media team, you’ll oversee campaign performance, foster strong client relationships, and mentor junior team members. You’ll also collaborate cross-functionally to deliver data-driven media strategies that drive measurable results. The Sr. Digital Media Strategist supports the broader Media Services team across Paid Media Strategy, Planning, Buying, and Data & Analytics, while also helping standardize best practices, improve financial stewardship, and ensure consistent, high‑quality delivery across the 160over90 organization.

Requirements

5+ years of paid media experience within an agency environment, with demonstrated responsibility for operational leadership, business growth, or financial oversight.
Proven ability to understand client business models and translate them into paid media strategies that drive measurable growth.
Strong operational mindset, with experience building or improving processes, frameworks, and ways of working.

Nice To Haves

Experience working across complex, integrated accounts where media is part of a broader marketing ecosystem.
Hands‑on involvement in business development efforts, including proposals, pitching, pricing input, and RFP responses.
Demonstrated success identifying organic growth opportunities and expanding client scopes through trust, insight, and results.

Responsibilities

Lead digital media strategy and execution across paid channels including programmatic, display, video, and search.
Mentor other media strategists and planners , providing guidance, training, and performance feedback.
Develop and present media strategies that align with client goals, target audience insights, and budget parameters.
Optimize campaign performance through rigorous analysis of KPIs, audience behavior, and media mix effectiveness.
Collaborate with media partners and vendors to negotiate placements, secure value-added opportunities, and stay ahead of industry trends.
Identify and implement automation tools and technologies to streamline media buying and improve ROI.
Ensure quality control across campaign execution, reporting, and analytics, maintaining high standards of accuracy and timeliness.
Support new business initiatives by contributing to pitch decks, media strategy, and competitive analysis.
Own operational oversight of the Paid Media function, ensuring consistent processes, delivery standards, and financial discipline across accounts.
Drive profitability through staffing models, scope management, investment optimization, and performance accountability.
Establish and evolve frameworks, workflows, and governance that improve efficiency, scalability, and quality of output.