Specialist, CRM Marketing Strategy (NBC)
About The Position
The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for NBC. This entails campaign development and hands-on execution of CRM campaigns (email, push notifications, in-app messages), closely partnering with Campaign Operations and Marketing Operations teams. The ideal candidate will be highly organized, process oriented, accountable, detail oriented, and comfortable in a fast-paced changing environment. In addition, the ideal candidate will be data-driven with a growth mindset & natural curiosity and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.
Requirements
- 1+ years of relevant professional CRM experience—including email, in-app, push, SMS, etc.
- 1+ years experience using a project management system
- 1+ years experience with Microsoft Office Suite
- Demonstrated experience using mobile technology (iOS & Android) in a digital marketing capacity
- Proficiency in interpreting CRM performance metrics, including delivery, open rates, click‑through rates, conversion, and segmentation
- Experience supporting A/B testing and leveraging results to inform optimization
- Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills.
- Demonstrated curiosity, analytical thinking, and a growth‑oriented approach
- Demonstrated strong organizational and project management skills
- Ability to work effectively in a fast‑paced, dynamic environment
- Proven ability to collaborate with cross‑functional teams including Creative, Campaign Operations, and Marketing Operations
Nice To Haves
- Bachelor’s degree in Marketing, Communications, or a related field
- Basic knowledge of creative HTML
- Experience in Airtable and Slack technologies
- Self-starter with strong attention to detail and a curiosity to learn
- Ability to juggle a heavy work flow and meet numerous deadlines and shifting priorities
- Interest in Entertainment (scripted & unscripted) content
Responsibilities
- Participate in planning, development and execution of email and mobile marketing campaigns for NBC, Voice and AGT Apps
- Work closely with creative design team, campaign operations and internal stakeholders to track and ensure assets, copy and feedback are delivered on time
- Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
- Coordinate newsletter content, schedules and deployments across multiple brands and with other NBCU partners (UPG, UDX, Peacock, etc.)
- Facilitate the approval process, route previews to internal stakeholders and implement all revisions
- Assist in developing decks including but not limited to monthly scorecard, automations reporting, season recaps, etc.
- Conduct quality assurance of all email campaigns
- Report out on monthly segment volumes for NBC and track against KPIs
- Monitor the latest email best practices and marketing trends
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
