CRM AND MARKETING PERSONALIZATION SPECIALIST

The Home Depot

4d•Onsite

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Overview: The Specialist, CRM, assists in planning and executing email and personalization initiatives. They will own end-to-end push notification activity from strategy to execution. This role focuses on campaign builds and optimization, coordination, tracker management and reporting to ensure programs are delivered accurately, on time and meet business objectives.

Requirements

Working knowledge of email and push notification marketing strategies, tools, and best practices
Familiarity with email marketing and push platforms and automation tools
Strong organizational skills to manage multiple projects and deadlines effectively
Proficiency in analyzing data (Excel) and metrics to guide in driving decisions and optimizing campaigns
Excellent verbal and written communication skills to convey ideas clearly to stakeholders and team members
Strong multi-taskers that can prioritize tasks to meet business objectives
Ability to understand customer needs and preferences, tailoring content and strategies accordingly.
Strong ability to identify challenges and develop effective solutions quickly
Flexibility to adapt to evolving market trends and technology changes in the email marketing landscape
Driven by results and continuous improvement
Strong in Microsoft Excel as a means of measuring marketing performance and identifying key insights
Undergraduate degree in business/marketing
2+ Minimum Years of Work Experience

Nice To Haves

Experience with Salesforce Marketing Cloud and Tableau, preferred but not required

Responsibilities

Leverage CRM best practices, customer/competitive insights and data to execute personalized marketing campaigns with a focus on email and push notifications
Communicate and coordinate with internal cross functional teams in production, product, merchandising, creative and marketing to ensure the successful execution of marketing plans
Build close working relationships with key business partners
Partner closely with Merchandise Marketing teams to drive product authority in email and push
Support the development and implementation of lifecycle-based marketing programs ensuring that campaigns are briefed, delivered, tested and executed on-time
Create marketing briefs/requests and track progress; ensuring projects are delivered on-time
Responsible for providing creative feedback in proofing platform (JA)
Develop Push Notification benchmark documentation
Maintain dashboards and track performance in relation to benchmarks
Analyze data to assist in driving business decisions and optimization
Support post-campaign documentation by organizing results and summaries
Maintain annual and monthly email and push calendar and communication to key partners
Create compelling PowerPoint presentations that tell a story