Digital Marketing & CRM Specialist

Ziegler Caterpillar • Minneapolis, MN

23h • $71,400 - $89,250

About The Position

Ziegler Companies is seeking a dynamic and creative Digital Marketing & CRM Specialist with expertise in marketing automation and reporting that surrounds marketing attribution. The ideal candidate will be passionate about leveraging digital platforms to drive brand awareness, engagement, and conversions. This role requires a strong understanding of the CRM and marketing automation tools to optimize campaigns and achieve business objectives. The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration between dealership business units and external parties. Strong project management and leadership skills are also critical, as the Digital Marketing & CRM Specialist directs efforts for multiple digital channels simultaneously.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field (Agriculture or Construction knowledge is preferred)
• Proven experience (2+ years) in digital marketing with a focus on marketing automation and CRM management
• Strong proficiency in analytics tools, HubSpot, and CloudLink, and Dynamics
• Demonstrated ability to produce reporting on lead attribution and campaign performance metrics
• Excellent verbal communication skills with a keen eye for detail and creativity
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
• Experience in Google Analytics, Social Media Marketing, or Marketing Automation platforms
• Ability to multitask, and thrive in a fast-paced, deadline driven environment
• Strong collaborative and interpersonal skills with the ability to work effectively in cross-functional teams
• Up to 10% travel
• Standing, walking, using hands, talking, and hearing.

Nice To Haves

• Agriculture or Construction knowledge is preferred

Responsibilities

• Collaborate closely with Marketing Project Managers, Data Team, Divisional Leaders to align digital initiatives with overall business goals and campaigns
• Implement and manage marketing automation workflows and sequences using HubSpot, including end-to-end automation support
• Segment audiences and personalize communications to enhance lead nurturing, customer retention, and conversion rates
• Continuously optimize automation processes, A/B test messaging, and workflows to maximize efficiency and ROI
• Monitor KPI’s such as reach, engagement, conversation rates, and ROI to measure the effectiveness of digital marketing initiatives
• Prepare comprehensive reports and insights to present findings, trends, and recommendations to business partners.
• Provide insights and recommendations to inform strategic decision-making and campaign planning
• Maintain and optimize the health of our sales funnel in CRM.
• Baseline knowledge of Caterpillar Excellence Programs and ongoing support of customer data conformance projects
• Collaborate with sales teams to increase customer engagement in digital channels
• Optimize all digital tools to fullest capabilities, including but not limited to, HubSpot, ZeroBounce, D365, CloudLink, and Phone Validator.
• Ensuring correct customer, contact, and equipment properties are being utilized on all Marketing assets (forms, landing pages, etc) within HubSpot

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance
• Competitive pay
• Paid time off (PTO) – 15 days to start
• 401(k) contributions & match
• STD & LTD Insurance, FSA & EAP
• Ongoing training
• Advancement opportunities
• Safe, clean, and friendly work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level