Specialist, CRM & Loyalty

Michael Kors

5d•Onsite

About The Position

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! — Who You Are: We are seeking a detail-oriented CRM & loyalty Specialist to join our Consumer marketing team at Michael Kors. This role sits within the Global CRM team which oversees database growth, customer segmentation, the KorsVIP loyalty program and the instore clienteling app. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and experience with CRM & CDP platforms. You will be responsible for analyzing customer data to enhance our CRM strategies, drive customer engagement, and maximize customer lifetime value. You will be directly supporting activities in North America as well as working with our regional partners in Asia & Europe. You will have the opportunities to work cross-functionally with exposure across retail & digital space. Business partners include but are not limited to the Creative Services, Legal, Ecommerce, Store Comms, Store Operations, Customer Analytics, IT, Merchandising, Digital Marketing, Retail Marketing, Clienteling and email teams.

Requirements

Bachelor’s Degree or equivalent
Ability to work in NYC office 3 days a week
At least 2-3 years of experience in CRM analysis or a similar position.
Strong knowledge of CRM & CDP Platforms and data analysis tools (e.g., SQL, Adobe Analytics, Excel, Google Analytics, Tableau).
Strong problem-solving skills and the ability to work independently and as part of a team.
Excellent organizational and communication skills.
Analytical mindset with the ability to translate data into strategic insights.

Responsibilities

Develop and manage CRM reports, dashboards, and analytics to track customer behavior and campaign performance, providing insights and recommendations for improvement.
Collaborate with the marketing teams to identify opportunities for CRM optimization and customer segmentation.
Act as a subject matter expert for our CDP and analyze customer data to identify trends, segments, and opportunities for improving customer engagement and retention.
Assist in the integration of new CRM technologies and tools, ensuring seamless data flow and system functionality.
Partner with MarTech team in sprint planning to ensure CRM projects are prioritized and delivered
Identify opportunities to improve CRM data or improve processes around data management, ensuring data is of the highest quality
Support on key loyalty projects, including program enhancements & new feature rollouts & international expansion.
Collaborate with regional partners to develop and implement strategies for growing and maintaining the customer database.