CRM & Loyalty Manager

Nothing Bundt Cakes•Dallas, TX

23h

About The Position

The CRM + Loyalty Manager will be an integral member of the CRM + Loyalty team who optimizes and elevates messaging channels including email, SMS, and push notifications.

Requirements

Conversant in CRM and loyalty practices and programs.
Strategic thinking and planning as email/SMS/MMS/push SME
Strong attention to detail, a positive attitude, and the ability to be flexible
Ability to work after-hours as needed to align with a global workforce
Pull reports and provide actionable insights to drive business goals
Strong problem-solving skills, a sense of accountability, and a commitment to quality
Manage time effectively, understand directions and work independently
Must demonstrate passion to learn, grow, and excel
Work cross-functionally with other marketing teams, IT and other teams as needed
3-5 years of experience in CRM and/or loyalty marketing, with exposure to working with an external agency partner or agency experience a plus
3-5 years SMS/mobile experience with platforms like Zeta, Attentive, Twillio, or Airship
3-5 years of experience with email production and deployment experience using platforms like Zeta, HubSpot, Salesforce Marketing Cloud, Braze, or other enterprise level email service provider
Intermediate expertise in Excel and PowerPoint required
Intermediate expertise in HTML/CSS and troubleshooting code, preferred not required

Nice To Haves

Experience with BI tools like Looker, Tableau, Power BI, etc., preferred not required
Knowledge of Ampscript, Liquid, or SQL, preferred not required
Knowledge of Google Analytics, preferred not required

Responsibilities

Supports the development and execution of customer relationship management (CRM) and loyalty initiatives and strategies that drive engagement and retention.
Execution of national and bakery-specific emails, SMS and push campaigns, customer lifecycle and loyalty journeys, and triggered campaigns across partner platforms
Meets project/department milestones/goals and monitors the budget to ensure initiatives don’t go over budget.
Reviews and approves campaign creative in partnership with the brand team, and validate segmentation logic prior to deployment
Writes campaign briefs
Manages local bakery email schedule, creative, build and execution
Partners with the loyalty platform provider on offer configuration, audience segmentation, point awarding logic, and campaign execution
Provides recommendations to optimize engagement, conversion, and retention KPIs, as well as promotes subscriber list growth and health
Collaborates with key stakeholders to drive targeted messaging, align marketing calendars, and refine creative assets to achieve business goals
Communicates weekly, monthly, quarterly, and annual channel performance
Monitors industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM, GDPR, TCPA, etc.