Specialist - Advertising and Public Relations Entry Level Position (In person Position in AC)

Bally's Chicago•Atlantic City, NJ

47d•Onsite

About The Position

Responsible for the creation and posting of social content to promote Bally’s AC brand and offerings. Assisting with the development, implementation and analysis of incoming and outgoing advertising, direct mail, email marketing, public relations, and sponsorship requests. Always be a step ahead of what we can do better at Bally’s, and you will make the difference.

Requirements

Excellent written and verbal communication skills
Advanced knowledge of social media platforms as well as social media management platforms
Ability to write clear, engaging, and consistent messaging with the company’s target audience in mind.
Ability to analyze social campaigns and their effect on business and marketing objectives.

Nice To Haves

College degree preferred

Responsibilities

Plan, create, and manage content for various social media channels – Facebook, Instagram Twitter, LinkedIn, etc.
Set and implement social media and communication campaigns to align with marketing strategies.
Engage with our audience and respond to comments and messages in a timely manner.
Create videos and real-time footage.
Develop and deliver metrics to measure success, impact and inform future strategy and optimizations.
Creating and managing paid advertisements
Facilitate and traffic all advertising and job requests for various departments on property, acting as the primary liaison for marketing, advertising, and PR needs.
Exceptional follow-through on tasks and attention to detail, as well as communication with key partners and departments.
Write, proofread, and edit advertising materials, press releases and other forms of communication.
Coordinate media visits, press events, and respond to all media requests and inquiries for press materials.
Takes the lead on large-scale sponsorships both in and out of market ensuring all materials and activations are within the property’s brand.
Under the direction of the Marketing Services manager, works closely to assist in the development, implementation, and analysis of incoming and outgoing sponsorships to directly reduce costs and add value to the property programming.
Under the direction of the Marketing leadership acquires and maintains business partnerships with local businesses within our company’s local programs.
Approves all local business invoices and works closely with Finance to ensure timely and accurate payment.
Maintains documented accounts of each sponsorship project in an organized manner to ensure smooth function of all activities.
Ensure brand and business message integration is clearly articulated in all aspects of sponsorship including branding.
Coordinates with internal departments and external parties, liaising with corporate advertising studio on creative assets.
Ensures delivery of all rights and benefits as per the contract.
Works with operations and departments to identify issues and trends that may indicate breakdowns.
Preparing and distributing reports and recommendations based on analysis.
This position will be required to drive weekly to perform work related tasks.
Other duties as assigned.