Spec - Digital Content

Knitwell Group • Albany, OH

12d • Onsite

About The Position

About us Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here. About the role The Digital Content Specialist is primarily responsible for inputting strategic plans to support promotional activity and product priorities through content on the websites, as well as managing the daily production of the website creative. This role works closely with the E-commerce Strategy Manager, Creative/Marketing team and Web Operations team to create the best customer experience and optimize site KPIs. The impact you can have Create, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners. This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc. Review and approve all site creative and developmental assets with internal partners. Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels. Work with cross-functional counterparts to align on linking and sequencing strategies. Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively. Partner with Copy teams to maintain site standards and consistency in messaging/communications.

Requirements

• 1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment.
• Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment.
• Ability to work independently and take ownership over their part in a process.
• Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team.
• Experience with Project Management Tool or similar technology.
• Knowledge of Content Management Systems and website production processes.
• Highly flexible and nimble with ability to quickly alter course when necessary.
• Extremely detail-oriented with ability to review digital experiences proficiently.
• Requires competency in customer focus, data analysis, strategic thinking, relationship building, influencing and driving results.
• Ability to strategize different web layouts/experiences relating to promotional priorities.
• Experience with multi-channel business and demonstrated ability to manage process change and improvement.

Responsibilities

• Create, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners.
• Review and approve all site creative and developmental assets with internal partners.
• Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels.
• Work with cross-functional counterparts to align on linking and sequencing strategies.
• Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively.
• Partner with Copy teams to maintain site standards and consistency in messaging/communications.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed