Digital Content Assistant

Dance Place • Washington, DC

12d • $35,000 - $45,000 • Onsite

About The Position

The Digital Content Assistant supports the execution of Dance Place’s marketing and communication strategies, including managing social media platforms, creating original content, and assisting with community outreach and publicity efforts. The ideal candidate will have strong skills in content creation, digital marketing, and graphic design while bringing creativity, marketing initiatives, and a variety of storytelling techniques to communicate vision and impact to elevate Dance Place's brand awareness and community engagement.

Requirements

• Minimum of a bachelor's degree in communications, marketing, content creation, graphic design, or related field. The education requirement may be substituted by four years of equivalent professional experience in communications, marketing, content creation, graphic design, or a similar role.
• Minimum of two years of experience in communications or marketing, with a solid understanding of current trends in creating content for digital media and social media.
• Proficiency in graphic design tools, such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
• Google Suite (Google Docs, Google Sheets, Gmail) or similar web applications for day-to-day office administration tasks.
• Proven experience managing social media platforms and creating digital content.
• Strong organizational and time management skills.
• Keen attention to detail with a focus on producing high-quality work products.
• Proficiency with Google Suite and Microsoft Office products.
• Strong collaboration skills to work seamlessly across all departmental groups and the public at large.
• Strong photography and videography skills, including editing experience.
• Excellent writing, proofreading, and communication skills.
• Ability to manage multiple projects and deadlines while maintaining attention to detail.
• This position requires the ability to sit and stand for prolonged times; walk moderate distances; frequently lift/carry up to 25 lbs.; occasionally stoop, bend, kneel, or crouch; frequently communicate verbally with others; view a computer screen for prolonged periods; and repetitive motions with wrists, hands, and fingers due to typing.

Nice To Haves

• An appreciation for the art of dance and Dance Place’s mission.
• Positively contribute to Dance Place’s workplace culture and values.
• Passion for the performing arts and community engagement is highly preferred.
• Prior experience in an arts nonprofit setting.

Responsibilities

• Assist with printed and digital marketing efforts, including email newsletters, website content management, audio/visual support, and advertising initiatives.
• Develop and execute Dance Place’s social media strategy and content in coordination with the Communications Manager.
• Create/Manage original content as well as coordinated submissions from staff and artists for the social media content calendar
• Actively post on all Dance Place social media assets, including Instagram, Facebook, TikTok, LinkedIn, and others.
• Research trends, track data metrics, and implement strategies to improve engagement and effectiveness.
• Produce and report regularly on institutional advertising campaigns to raise brand awareness.
• Collaborate with the Communications Manager on writing, proofreading, and editing content for email communications, newsletters, social media posts, printed playbills, annual reports, and other donor engagement pieces.
• Design and implement content for web, digital, print advertising, and event materials.
• Create branding elements for each season for use across various marketing platforms.
• Develop original graphics, photos, and videos for digital and printed media.
• Film and edit video content to promote events and archive past programs.
• Work with resident companies and artists for photography and video needs, including photoshoots, video shoots, and editing reels.
• Establish and maintain Dance Place’s archives, integrating archival materials into marketing initiatives.
• Support community engagement activities by creating robust photo and video content for social media and email campaigns.
• Document Dance Place’s presence at public speaking engagements and community events through photography and/or video.
• Assist with live streaming needs for virtual events in coordination with the Production staff.
• Contribute to and provide feedback on design projects, including postcards, flyers, signage, and fundraising materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 11-50 employees