Digital Content Specialist

Visionary Homes • Pleasant Grove, UT

12d • Onsite

About The Position

We are seeking a Digital Content Specialist to join our Marketing team. In this role, you will play a key part in helping us deliver exceptional homes and experiences. This is an onsite position based at our Logan or Pleasant Grove office. The Digital Content Specialist plays a key creative role in shaping the visual voice of our brand. This position is responsible for producing the digital and visual assets that support our marketing strategies across a growing portfolio of storefronts and campaigns. Success in this role requires strong creative energy, excellent design skills, and the ability to balance multiple projects with urgency and organization. Collaboration is central to this positionyoull work closely with the marketing team to bring ideas to life while maintaining consistent, high-quality design standards. Were looking for someone who stays on top of industry trends and competitor activity to help our team continually elevate our design and signage presence in the market.

Requirements

• 24 years of experience in digital marketing, content creation, or graphic design.
• Proficiency in graphic design tools (Canva, Adobe Creative Suite).
• Hands-on experience with organic social media management.
• Experience building and sending marketing emails (Hubspot)
• Strong writing skills for short-form, digital-first content.
• Basic understanding of digital analytics (social and email KPIs).
• Ability to balance multiple projects and deadlines in a fast-paced environment.

Nice To Haves

• Basic video editing for social reels or short-form content.
• Experience with CMS platforms (e.g., WordPress, Contentful).
• Photography or videography skills.
• Familiarity with homebuilding or real estate marketing (bonus)

Responsibilities

• Plan, create, and publish organic social media content across channels (Instagram, Facebook, LinkedIn).
• Write captions, design supporting graphics, and handle scheduling Sprout Social.
• Monitor engagement and community interactions, escalating issues as needed.
• Maintain a consistent brand voice, look, and feel across all social platforms.
• Track and report basic organic social metrics (engagement, reach, follower growth).
• Design, build, and deploy marketing emails using HubSpot.
• Create email templates, graphics, and layouts that follow brand guidelines.
• Write concise and compelling email copy.
• Manage list selection, scheduling, and QA before sending.
• Report on email performance (opens, clicks, basic segmentation insights).
• Develop visual assets for social posts, emails, website updates, and digital campaigns.
• Create supporting graphics for paid ads
• Create graphics for physical billboards, on-site signage, etc.
• Adapt creative for multiple formats and channels.
• Maintain and organize the brand asset library.
• Ensure all creatives adhere to brand guidelines and accessibility best practices.
• Assist with light website content updates when needed.
• Collaborate with internal stakeholders to gather information and translate it into digital content.
• Support ongoing brand initiatives, promotions, and special projects.
• Participate in weekly marketing meetings and contribute creative ideas.

Benefits

• Professional development and career advancement
• Comprehensive benefits after 30 days
• A meaningful connection to our mission and purpose
• Opportunities to serve and give back to the community
• Training and education support
• Competitive pay
• 401(k) with company contribution
• Recruitment referral bonus
• Homebuyer referral bonus
• Community discounts
• Employee homebuilding discount
• Access to Jazz games, concerts, and events
• Company parties and team-building activities
• Fully stocked break room with free snacks and drinks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees