Social Strategist

Deloitte•New York, NY

About The Position

Social Strategist Our Deloitte Digital team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We enhance customer experiences and drive sustained growth through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that impact brands, platforms and customers. What you'll do As a Social Strategist, you will support social media and creator strategy projects and initiatives, working in close collaboration with consulting strategy, creative, brand strategy, measurement/performance and account management teams day-to-day. You'll support the delivery of social and creator work for our clients and support new business pursuits across a variety of sectors. The ideal candidate will be able to develop and activate social-first ideas, helping brands tell strong stories and effectively reach their target audiences. The team Deloitte Digital's team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Requirements

3+ years of experience at a social, digital, creative, or branding agency, or within a social media or technology platform, consistently contributing to innovative campaigns and brand growth.
3+ years' experience defining and delivering social media strategy that aligns with brand and business objectives
Ability to travel up to 30% on average based on the work you do and the clients and industries/sectors you serve
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Nice To Haves

Bachelor's degree or higher preferred
3+ years of hands-on expertise managing social media channels (earned, owned, and paid), including quantifiable experience developing integrated marketing campaigns, and articulating the synergy between social and broader branded advertising tactics.
3+ years utilizing advanced online research tools (e.g., YouGov, Simmons) to analyze consumer insights and inform strategic recommendations, leading to data-driven marketing decisions

Responsibilities

Develop and execute comprehensive social marketing and campaign strategist grounded in rigorous analysis of audience insights, cultural trends and business objectives.
Craft inspirational creative briefs and foster collaborative partnerships with creative and strategy teams.
Serve as a key creative collaborator, articulating a compelling brand voice and guiding content development to ensure authenticity and impact across all influencer collaborations.
Leverage measurement tools to deliver actionable reporting and optimization recommendations based on clearly defined and relevant KPIs.
Conduct ongoing social listening to generate insights that inform campaign planning, content innovation, and creator partnership strategies.
Perform in depth competitive and trend analysis to identify opportunities and inform strategic decision-making.