Social Strategist

Digitas•Chicago, IL

About The Position

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. We're looking for internet culture geeks, meme aficionados, TikTok and Reddit natives, who love staying on top of the latest cultural phenomenon to inspire and create cool s. Chronically online? That's tablestakes. As part of a growing team we're looking for someone who s an expert at translating insights into impact. Someone who understands the depths of subcommunities, can easily spot cultural shifts and lives in the comment sections of the newest social platform. In short, we're looking for a creative, out-of-the-box strategist prized to break the internet and trades. Who you are You're obsessed with internet culture, the latest memes and trends, online subcultures and communities You're excited and inspired by the world of social media - the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok You're a storyteller who can create captivating insights that range from educational to aspirational and everything in between You have a hands-on, get it done, make cool sht mentality Collaborative and a team player You're interested in and understand Millennial, Gen-Z and Gen Alpha culture Have a skillset for and are interested in content creation on social

Requirements

A 4-year degree and 1 to 3 years working in digital and/or communications
Experience living in the social media universe—you're in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.
Excellent research and writing skills—and the ability to craft culture-driven insights and opportunities quickly
Have an understanding and interest in emerging social platforms like Amino, Fizz, Discord, Wattpad, Letterboxd
Collaborative work ethic
A curiosity and proficiency for creating social content
Comfortable in a fast-paced environment, coordinating multiple projects simultaneously with hard deadlines
Great presentation skills

Responsibilities

Research and distill complex cultural signals into clear insights, POVs, and opportunity spaces for creative, strategy, and client teams
Track shifts in audience behavior, language, humor, and formats to help brands stay culturally fluent and platform-native
Develop trend reports, cultural briefings, and real-time alerts that inspire proactive and reactive creative thinking
Understand and evaluate trend longevity vs. flash-in-the-pan moments to guide smart brand participation and risk assessment for brands
Surface competitive and category insights, identifying how other brands are showing up in culture and where there's white space
Be a thought leader on culture, creators, fandoms, entertainment, and community conversations to anticipate what's next, not just what's now