Social Strategist

Dorsia•Miami, FL

1d•$100,000 - $120,000

About The Position

The Social Strategist will define how Dorsia operates on social platforms from a strategic, analytical, and technical perspective. This role owns platform strategy, narrative arcs, AI-enabled workflows, and influencer strategy, ensuring social aligns with broader brand and product priorities.

Requirements

4–7 years of experience in social strategy or digital platforms
Deep understanding of social algorithms and audience behavior
Hands-on experience using AI tools in creative workflows
Analytical thinker with strong cultural instincts
Excited to build systems, not just content

Responsibilities

Define platform-specific strategies across Instagram, X, Reddit, and emerging platforms, grounded in performance data and platform mechanics
Design and run experiments to determine what works for Dorsia (e.g. private or Close Friends Instagram channels, broadcast channels, content gating, platform-specific narratives)
Establish and evolve long-term social narrative arcs based on performance, cultural relevance, and audience behavior
Own social experimentation frameworks, including hypotheses, testing plans, success metrics, and learnings
Use AI tools to identify trends, generate and test content concepts, optimize formats, and analyze performance at scale
Monitor cultural and platform signals to inform brand campaigns, product launches, and in-app moments
Translate brand, product, and partner priorities into platform-native social strategies
Partner with Brand Marketing to align social strategy with cultural moments, partner activations, and campaigns
Advise on influencer and creator strategy from a platform performance and audience perspective (execution handled by Social and Community)
Identify opportunities for social-led moments to ladder into lifecycle marketing, in-app merchandising, or GTM initiatives
Build dashboards or reporting frameworks that clearly articulate what’s working, what’s not, and why
Surface clear recommendations and decisions based on data, not anecdote
Translate the master marketing calendar into platform-specific social execution plans and experiments.