Social Strategist/ Community Manager

PUBLICIS GROUPE•New York, NY

70d

About The Position

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. We're looking for an outstanding social writer to work in a unique role on our Community Strategy team. We need an individual who loves writing for social, is tuned into trends, and is interested in growing social communities through genuine engagements. Overview As a Community Manager you will: Own day-to-day writing of community engagements on select social channels for a large tech client Be the eyes and ears for the brand, providing insights into what their community is talking about Monitor for real time crises, and agile opportunities Keep a pulse on platform best practices and breakthrough moments in community management Gather insights and observations from event chatter to inform key stakeholders (alongside analytics team) Develop industry POVs for the latest changes in the world of social media community management Maintain resources like playbooks and response matrices for up-to-date best practices

Requirements

A 4-year degree and 2 to 5 years working in marketing, advertising or communications
Hands-on experience in the social media universe - you're comfortable navigating platforms and formats from TikTok to Twitter, Reddit to Reels
A passion for shaping and participating in online conversations - you're no stranger to the comments section
A strong understanding of marketing strategy fundamentals
Excellent research and writing skills
Experience with social content publishing and moderation tools (Khoros, Sprinklr, etc.)
Demonstrated ability to back up ideas and opinions with sound, articulate rationale
Strong presentation and public speaking skills

Responsibilities

Monitoring online conversations related to the brand(s)
Generating consumer responses according to the brands' voice and social playbook; and/or liaising with other brand stakeholders to take action as needed
Identifying and engaging brand advocates and/or influencers
Identifying and analyzing issues, patterns and trends in the social landscape relevant to the brand(s)
Translating data from research, campaign performance and trends into actionable recommendations for the brand(s)
Proactively escalating and communicating issues, observations, opportunities, and insights to the team
Assisting in the development of social strategies, playbooks and creative briefs
Learning and sharing knowledge on new social media tools, channels, formats, best practices and case studies that can continually inspire and enhance our work
Supporting the creation of thought leadership, trainings and POVs that elevate the expertise of the social strategy team and the agency