Social Media Strategy Director

DTCC Digital Assets•Jersey City, NJ

49d•Hybrid

About The Position

Are you ready to make an impact at DTCC? Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We are committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve. The Chief Client Office (CCO) is focused on providing consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations. This role will be responsible for shaping DTCC's global social media presence -- crafting engaging and effective strategies across LinkedIn, X, Instagram, YouTube and Facebook to amplify brand, business, and communications goals. It blends creativity with analytics to drive thought leadership, reputation management, lead generation and innovation through high-impact organic and paid campaigns.

Requirements

Minimum of 10 years of related experience
Bachelor's degree preferred or equivalent experience
Strategic, creative and analytical approach
Ability to effectively deliver engaging and differentiated content
Strong written and communication skills
Data analysis and reporting capabilities
Deep understanding of social media platforms and strategy development to optimize performance
Collaborative mindset and ability to work across multiple teams

Responsibilities

Social Media Strategy Development
Lead a comprehensive global social media strategy across all relevant platforms (e.g., LinkedIn, X, Instagram, YouTube, Facebook) and assess emerging channels, aligning with corporate brand, business and communication objectives.
Develop both long-term vision and near-term tactical plans that balance brand building, thought leadership, reputation management and lead generation.
Oversee integrated organic and paid social programs that drive measurable engagement, reach and conversion, reinforcing messaging and maximizing return on investment across the sales and marketing funnel.
Collaborate with M&C colleagues across disciplines to identify and optimize paid media budget allocation, measuring against goals, targeting strategies, creative formats and campaign timing.
Oversee execution of an employee social media activation program that empowers staff to safely and effectively share branded content, thought leadership and personal perspectives, with clear guidelines, training modules and toolkits to encourage responsible participation while maintaining compliance with policies and brand standards.
Closely follow social media platform strategies to stay abreast of new capabilities, channels and opportunities to enhance DTCC's program.
Content Creation & Platform Innovation
Lead the ideation and execution of high-performing social content that brings the brand story to life and drives engagement.
Partner with the Brand and Creative Teams to establish creative frameworks and brand voice guidelines for social media, ensuring consistency while leaving room for innovation and experimentation.
Champion the creation of real-time and timely content that responds to market trends, news cycles, and corporate milestones.
Provide guidance and develop programs to optimize the social media profiles of senior leaders.
Leverage AI and automation tools to enhance social media success, identifying opportunities to enhance content ideation, personalization, performance forecasting and scalability-while ensuring outputs are aligned with brand, tone and corporate standards.
Foster a culture of experimentation and continuous learning, using A/B testing, algorithm insights and platform plans/strategies and trends to continually evolve content strategy and audience targeting.
Paid Social Media Strategy & Sponsorships
Develop and drive paid social strategies for DTCC across LinkedIn, X, Facebook, Instagram, and emerging platforms to drive awareness, engagement and lead generation aligned with business objectives.
Drive sponsored content strategy, including audience segmentation, creative testing, budget allocation and performance targets.
Ensure paid programs are aligned to the DTCC brand and reflect current on best practices and evolving ad formats.
Ensure paid programs are measurable, with defined outcomes, benchmarks against other paid programs and to ensure continuous learning.
Analytics, KPIs & Reporting
Oversee delivery of actionable KPIs for social performance covering awareness, engagement, reach, share of voice, sentiment, conversion and ROI, and use data to inform strategies.
Oversee delivery of regular reporting dashboards and executive-level summaries that highlight trends, insights, and opportunities.
Use data to inform strategic pivots, content optimizations, audience targeting, and platform prioritization.
Risk Management & Governance
Collaborate with legal, compliance, risk, and corporate communications to ensure all social content adheres to regulatory requirements, company policies, and brand standards.
Monitor social media for reputational risks or emerging issues and manage crisis response in partnership with Corporate Communications.
Mitigates risk by following established procedures, spotting key errors and demonstrating strong ethical behavior.

Benefits

Competitive compensation, including base pay and annual incentive
Comprehensive health and life insurance and well-being benefits, based on location
Pension / Retirement benefits
Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

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