Social Media Strategist, Tasty

BuzzFeed•Los Angeles, CA

25d•Onsite

About The Position

BuzzFeed is seeking a Social Media Strategist to focus on publishing strategy for our food brand, Tasty. This position will use data to inform decisions and collaborate closely with video producers to ensure our content is released optimally across YouTube, Facebook, Instagram, TikTok, and other platforms. The ideal candidate is obsessed with food videos and food creators (especially in the long-form YouTube space) and would be able to understand and summarize how and why certain videos blow up — where they take off, what makes them special, why they are worth sharing, and how to recreate success across our accounts. We’re looking for a rockstar who is naturally organized and detail-oriented, able to navigate a fast-paced, dynamic work environment with efficiency and maturity, enthusiastic about social media and all things BuzzFeed — someone who is a data-obsessed self-starter with excellent judgment and communication skills. This is a full-time salaried position in our Los Angeles office, currently in the office 2 days a week.

Requirements

1-3 years of experience online writing/editing/curating on the web
Understanding of the digital landscape and a proven interest in keeping up to date with developments in web platforms and applications
Experience publishing and analyzing content across Instagram and Facebook. Bonus points if you are a native Twitter, TikTok and YouTube user as well
Extensive understanding of how headlines, thumbnails, and captions can affect a post’s performance
Deep enthusiasm for experimenting with content and strategy to optimize for key metrics
Are you a meme enthusiast? Are you interested in pop culture - a definite plus!
Strong organizational and communication skills
Must have excellent writing skills
Responds to a fluctuating workload with a positive attitude and is always ready to tackle new challenges!
Ability to handle multiple priorities - a tireless work ethic never hurts!

Responsibilities

Schedule, publish and analyze BuzzFeed.com posts across multiple social media platforms including Facebook, Instagram and Twitter
Completely and wholly owns their initiatives from a publishing point-of-view; has all the answers and if they don’t, are determined in finding the answer
Establishes a consultative relationship with stakeholders, including executives; educate on new features and offerings in the social media sphere
Work closely with brand leads to coordinate campaign based native posts
Acts as an advisor for new initiatives; a respected thought leader to help teams throughout the company crack new content areas and formats
Has the foresight to anticipate issues in workflow or content performance and present their manager with possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder)
Analyze and assess performance across social media channels. This includes performance of individual posts and content, as well as broad trends across platforms
Use knowledge of Internet culture and user behavior to present our content in the most shareable way, helping them to have the biggest reach and impact

Benefits

A supportive, inclusive atmosphere on a team that values your contributions.
Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.
An attractive and equitable compensation package, including salary.
A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.

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