Media Strategist

Hy-Vee•Des Moines, IA

21h

About The Position

The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field.
5–7 years of experience in media planning and buying, preferably in-house or agency-side.
Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.
Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.
Excellent organizational, communication, and project management skills.
Ability to manage multiple campaigns and priorities simultaneously.

Nice To Haves

Experience in retail, grocery, CPG, or e-commerce environments.
Familiarity with attribution modeling, incrementality testing, or MMM.
Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.

Responsibilities

Campaign Execution & Optimization
Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.
Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable).
Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.
Oversee trafficking, tracking, and QA of creative assets and pixels/tags.
Budget Management
Manage media budgets by campaign, track pacing, and flag over/underspend.
Ensure campaigns align with financial goals and deliver strong return on investment.
Cross-Functional Collaboration
Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.
Coordinate with agencies and media partners as needed.
Reporting & Insights
Develop regular performance reports and insights to inform stakeholders.
Translate data into actionable recommendations to improve future media strategies.
Process & Documentation
Maintain campaign documentation, timelines, and media plans.
Contribute to playbooks and best practices.