Paid Media Strategist

Accelerated Digital Media • Chicago, IL

1d

About The Position

As a Media Strategist, you will play a crucial role in planning and executing paid media campaigns to achieve our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns.

Requirements

• 2+ years of agency or client-side experience in digital strategy.
• Proficiency in Google Ads, Meta, and programmatic advertising.
• Hands-on experience with DSPs such as StackAdapt.
• Excellent communication skills (written, verbal, and presentation).
• Commitment to meeting and exceeding deadlines.
• Strong awareness of emerging digital trends.
• Willingness to travel for in-person meetings and pitches.
• This role is required to be based in the US or Canada.

Responsibilities

• Campaign Strategy and Planning: Collaborate with clients and internal teams to understand campaign objectives and target audience. Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection. Identify key performance indicators (KPIs) and campaign milestones.
• Campaign Execution: Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others. Develop ad creatives, including ad copy, images, videos, and landing pages. Implement audience targeting and segmentation strategies.
• Performance Analysis and Optimization: Monitor and analyze campaign performance using analytics tools and performance dashboards. Identify trends and insights, providing recommendations for optimization. Conduct A/B testing, ad group restructuring, and other optimization techniques.
• Budget Management: Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals. Provide recommendations for budget adjustments based on performance data.
• Audience Research and Segmentation: Conduct audience research to understand target demographics and behaviors. Create and refine audience segments to maximize ad relevance and performance. Implement retargeting and lookalike audience strategies.
• Competitive Analysis: Analyze competitors' paid media strategies to identify opportunities and trends. Stay informed about industry developments and emerging advertising technologies.
• Reporting and Communication: Generate regular reports to track KPIs and campaign effectiveness. Communicate campaign progress, insights, and recommendations to clients and internal stakeholders. Address client queries and concerns promptly.

Benefits

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• Up to 90% company sponsorship for health, dental, and vision
• 401K with employer match program
• Generous PTO for all employees
• Salary for this role is $60,00 - 80,000

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees