Social Media Strategist

Red Wing Shoe Company•Red Wing, MN

59d•$75,000 - $100,000•Hybrid

About The Position

The Social Media Strategist plays a pivotal role in driving social marketing efforts across all brands within the Red Wing Shoe Company portfolio, helping to lead the Red Wing brands into the future. This role is responsible for building strategy, owning plans, ensuring brand priorities are represented, creating social briefs, and ensuring brand consistency across platforms. The role also integrates closely with Customer Experience, supports retail network governance, and leverages communities to enhance brand loyalty and cross-functional collaboration.

Requirements

Bachelor’s degree with a focus on communications or marketing preferred, with a minimum of 5 years of work experience in social media and/or marketing communications; or an equivalent combination of education and experience. Experience with social media management tools and ad platforms and using Google Suites with a strong emphasis in Word and Excel is required.
Drive for excellence in service, projects, and overall performance
Ability to build professional working relationships via social media, email, or phone communications
Innovative thinking and creative problem solving with a willingness and ability to challenge the status quo
Exceptional interpersonal skills adept at integrating internal and external resources in a matrixed environment
Exceptional written, oral, and presentation skills to relay all intended messages to all audiences
Outstanding organizational, project and time management skills
Systems experience including but not limited to Outlook, PowerPoint, Excel, Word, Salesforce Service Cloud, Sprout Social, Social Media Platforms (Facebook, Instagram, Pinterest, LinkedIn, Twitter, TikTok).
Ability to translate analytics into strategic insights

Responsibilities

Lead a forward-thinking social approach that aligns with brand identity, resonates with audiences, and advances overarching objectives to be key drivers of brand growth and innovation.
Maintain social briefs and content calendar supporting campaigns, product launches, and priority initiatives.
Manage paid social amplification, including targeting, budget, and performance.
Use data to generate actionable insights to optimize content and drive impact.
Maintain a proactive pulse on evolving social algorithms, features, and emerging platforms to identify opportunities. Share strategic insights and recommendations with the team to guide forward-looking initiatives.
Strategic oversight on influencer and partnership opportunities to expand reach and credibility. Ensure all activity complies with brand standards, legal guidelines, and industry best practices.