Social Media Strategist

Pappa's Restaurant•Houston, TX

49d

About The Position

The Social Media Strategist plays a key role in shaping and executing the social media presence for Pappas Restaurants. This position is responsible for developing engaging content, managing campaigns, and analyzing performance across multiple platforms. Working closely with the marketing team, the Social Media Strategist ensures all content aligns with brand standards while driving audience engagement and growth. The ideal candidate is a creative thinker, highly organized, and passionate about storytelling through social media

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, Media Production, or a related field
At least 3 to 5 years of experience in social content creation in a professional capacity Excellent written and verbal communication skills
Excellent written and verbal communication skills
Strong understanding of social media platforms, including the current trends and best practices
Creative thinker with an innovative approach to content development and storytelling
Team-oriented with a positive attitude and openness to constructive feedback
Working knowledge of photography and videography equipment, as well as editing software
Strong organizational skills and excellent time-management skills, with an ability to manage multiple projects and deadlines while efficiently using time to deliver quality work under tight deadlines
Ability to take initiative and work independently, while also being a collaborative team player
Exceptional ability to problem-solve, innovate, think strategically, and creatively
Proficiency in Adobe Photshop and Lightroom and other tools like CapCut and Canva
Skilled in Microsoft Office programs including Outlook, PowerPoint, Excel, and Word
Physical requirements are the ability to perform a manual data input function for up to 50% of an 8-hour day on regular basis.
This position requires a focused, self-starter with the ability to multi-task and work in a fast-paced environment.
Must be able to work well under pressure with good organizational and project management skills.

Nice To Haves

Retail, restaurant, or food and beverage experience, as well as a passion for staying current with the latest content trends is a plus
Experience in using social media management platforms such as Emplifi or Sprout
Ability to troubleshoot, adapt and capture content in fast-paced restaurant environments

Responsibilities

Collaborate with the marketing team to plan and execute social media campaigns, contests, and promotions
Develop and manage social calendars to ensure strategic, thoughtful, and engaging content across all platforms
Regularly visit restaurants to capture photos and videos
Create high-quality, visually appealing content, including photos, videos, graphics, and engaging copy for social media platforms such as Instagram, Facebook, Twitter, and TikTok
Schedule social media posts using Emplifi, ensuring timely and strategic content delivery across platforms
Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are completed on time
Stay current with social media trends, tools, and best practices; implement innovative strategies to enhance reach and engagement
Monitor, analyze, and report on social media performance, audience engagement, and emerging trends
Provide support and guidance for social media community management efforts to foster community engagement and brand loyalty
Collaborate with photographers, videographers, and designers to produce on-brand visual content
Manage influencers relationships and agency partnerships, collaborating as needed to support campaign goals
Monitor competitor activity and industry trends to identify opportunities for innovation and differentiation
Ensure all social media content aligns with brand voice, tone, and visual identity
Provide support on additional marketing and social media initiatives as needed