Social Media Strategist

LovelySkin TalentGretna, NE
2dOnsite

About The Position

Help shape the social presence of the largest dermatologist-owned and operated skincare company in the world. LovelySkin is seeking a creative, curious, and results-driven Social Media Strategist to join our Marketing team and help grow our online skincare business. In this role, you’ll develop and execute social strategies that elevate our brand, engage our community, and support traffic and revenue growth across digital channels. You’re naturally inquisitive, energized by trends, and excited by the intersection of content, commerce, and analytics. You understand how to translate customer insights into engaging, on-brand social content that inspires trust, education, and conversion. LovelySkin is the largest dermatologist-owned and operated skincare company in the world, and a leading online destination for professional-grade skincare, expert education, and personalized recommendations. As part of the LovelyGroup family of brands, we are united by one core mission: to help everyone feel confident in their skin. Our culture is collaborative, innovative, and people-first. We believe in doing great work, supporting one another, and creating an inclusive environment where different perspectives are valued and celebrated. As the Social Media Strategist, you’ll play a key role in shaping LovelySkin’s social presence and supporting our e-commerce growth.

Requirements

  • Bachelor’s degree in marketing, communications, digital media, or a related field
  • 1–2 years of experience managing social media for a brand, retailer, or e-commerce business
  • Strong understanding of social media platforms, trends, algorithms, and best practices
  • Experience creating content that supports brand storytelling and business goals
  • Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment
  • Proficiency with content creation and graphic design tools
  • Excellent written and verbal communication skills
  • A collaborative mindset with the ability to work independently

Nice To Haves

  • Experience with TikTok, Reels, or short-form video content
  • Familiarity with influencer or creator partnerships and content briefing
  • Basic understanding of paid social or performance marketing metrics
  • Interest in skincare, beauty, or dermatologist-led education
  • Experience working with analytics or social management platforms

Responsibilities

  • Partner with the Director of Marketing to plan, develop, and execute communications across all organic and paid social channels
  • Contribute to LovelySkin’s multi-channel marketing strategy, from concept through execution
  • Assist in the development and execution of a comprehensive social media strategy focused on brand awareness, engagement, traffic, and conversion
  • Create engaging, visually compelling content for platforms including Instagram, Facebook, LinkedIn, and emerging channels
  • Collaborate with internal teams to highlight products, promotions, launches, and educational content
  • Monitor social channels, respond to comments and messages, and foster authentic community engagement
  • Track and analyze performance metrics to optimize content, campaigns, and overall social strategy
  • Stay current on social media trends, platform updates, and best practices to continuously refine our approach

Benefits

  • Quick access to exceptional medical, dental, and vision coverage (available the 1st of the month after you start)
  • Dual retirement savings approach: generous 401(k) with company match plus profit sharing
  • Competitive salaries and annual bonus opportunities
  • Flexible paid time off—no formal PTO bank
  • Generous employee discounts on products and services
  • Relaxed, collaborative environment with a casual dress code
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