Social Media Strategist

YMCA OF THE ROCKIES

2d•Onsite

About The Position

YMCA of the Rockies seeks a self-starting, creative Social Media Strategist to lead our digital presence across two family and group conference/retreat centers and Camp Chief Ouray, collectively serving over 250,000 guests annually. Managing a robust social media ecosystem with 100,000+ followers across platforms, this role drives engagement and storytelling through authentic, personality-driven content that connects our mission with diverse audiences. The ideal candidate is a go-getter who thrives without a script—someone equally comfortable behind the camera and in front of it, and who brings both creative instincts and analytical rigor to every campaign. The position requires a data-driven approach to content strategy while maintaining the warm, family-focused voice that defines our brand. OUR MISSION AND CULTURE: We firmly believe in our mission of putting Christian principles into practice through programs, staff, and facilities in an environment that builds a healthy spirit, mind, and body for all. The YMCA of the Rockies staff are key players in helping cultivate an environment of healthy living, youth development, and community impact on our breathtaking properties outside Rocky Mountain National Park. This is a place where nature inspires, and staff lead with heart. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests, and staff. The work of each staff member matters. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.

Requirements

Bachelor's degree in Marketing, Communications, or related field
1-3 years social media management experience
Demonstrated experience with: Social media management platforms (Hootsuite, Sprout Social) Analytics tools (Google Analytics, native platform analytics) Adobe Creative Suite Video editing software Paid social advertising platforms Crisis communications experience
Proven track record of community growth and engagement
Experience managing multiple high-volume social accounts
Strong photography and basic videography skills
Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility, and Faith in all functions.
Uphold the YMCA of the Rockies’ Mission, policies, and programs.
Possess and demonstrate excellent customer service skills, for example, friendly, personable, helpful, patient, and professional.
Support the YMCA of the Rockies safety program.
Promote safe work practices and a safe environment for guests, members, and staff.
Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community.
Attend required abuse of risk management training and report suspicious or inappropriate behaviors and policy violations.
Commitment to diversity, equity, inclusion, and antiracism is required.
Support organizational environmental sustainability goals through regular and effective collaboration and communication with sustainability leadership.
Must meet acceptable criminal background check standards.
All other duties as assigned.

Nice To Haves

Hospitality/tourism industry experience
Non-profit social media experience
Experience with family-focused content creation
Understanding of mountain/outdoor recreation lifestyle

Responsibilities

Manages 10+ branded social media accounts across Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and emerging platforms
Collaborates with 5+ departments for content generation
Develops and executes a comprehensive social media strategy aligned with organizational goals
Creates and manages content calendar delivering 25-40 posts weekly across platforms
Maintains 24-hour response time on all social channels
Manages review sites (Google, Yelp, Facebook, TripAdvisor) with a 2-hour response time for critical feedback
Achieves 10% quarterly engagement growth across platforms
Produces original photo/video content optimized for each platform
Manages UGC program with clear guidelines and permissions process
Maintains consistent brand voice across family-friendly content
Curates seasonal content highlighting year-round programming
Partners with influencers and content creators aligned with YMCA values
Utilizes Hootsuite, Google Analytics, and native platform analytics
Provides monthly performance reports to leadership
Tracks ROI on paid social campaigns
Manages SEO strategy for social content
Sets and monitors KPIs for engagement, reach, and conversion
Serves on the Association Crisis Communications team
Available for on-call crisis
Maintains crisis communication protocols
Provides regular crisis simulation training
Leads quarterly social media strategy reviews
Researches and implements emerging platform opportunities
Collaborates on integrated marketing campaigns
Presents strategy updates to board and leadership
Trains staff on social media best practices
Must possess a valid, USA state issued driver’s license, an acceptable driving record, and comply with YMCA driving rules to be approved to operate YMCA vehicles.

Benefits

Health, dental, and life insurance
Generous PTO/Vacation
Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
Employer owned rental housing may be available nearby - Contact Human Resources for more information
YMCA of the Rockies membership
Discounted childcare, summer day camp, and summer overnight camp
Discounted nights at YMCA of the Rockies lodges for friends & family
Ski passes to nearby resorts
Free or discounted gear rentals for outdoor adventures
View all YMCA of the Rockies employee perks by visiting here