Social Media Strategist

Blue Cross and Blue Shield Association•Berlin, VT

49d•$65,000 - $78,000•Hybrid

About The Position

Blue Cross and Blue Shield of Vermont is looking for a Social Media Strategist to join our Brand and Engagement team. Our company culture is built on an unwavering focus on the health of Vermonters, outstanding member experiences, and responsible cost management for all the people whose lives we touch. We offer a balanced and flexible workplace, an onsite gym, fitness and wellness programs, a competitive salary and full benefits package including medical and dental insurance, vision, 401K, paid time off and holidays, tuition reimbursement and student loan repayment, dependent caregiver benefits, and resources to support your ongoing personal and professional growth and development.

Requirements

Bachelor's degree in marketing, communications, or related field, or equivalent knowledge required.
5+ years' experience in social media management or digital marketing and developing copy for digital media.
5+ years of content strategy development experience.
Experience using social media platforms for planning and executing the strategy required.
Experience utilizing analytics tools to measure, assess, and optimize digital strategies required.
Experience with social media management tools (i.e., Sprout Social) and Adobe Creative Suite programs.
Strong verbal and writing communication skills a must.

Responsibilities

Responsible for planning and executing the overall social media strategy for the organization's social media channels.
Develop and aggregate content from internal and external sources with the goal of producing meaningful engagement to advance the organization's goals and brand.
Develop creative assets (materials, copy, photos, graphics, video, etc.) to accompany the distribution of content.
Provide creative and social media expertise to support business goals and help the organization enhance its brand awareness and reach demonstrating a deep understanding of digital social and marketing communications strategy, implementation, and measurement.
Serve as a point of contact for the department and work with internal teams to generate content, coordinate timelines and implementation, and to ensure consistent and accurate messaging across all channels.