Social Media Strategist and Content Lead - Lafayette, LA

Laborde Earles • Lafayette, LA

7d • Onsite

About The Position

Grow with us! We are featured in Inc. Magazine's prestigious 2023 Inc. 5,000 Fastest-Growing Private Companies List and are the 25th fastest-growing private company in the entire state of Louisiana! Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other! The Opportunity Expanding Personal Injury Law Firm has an immediate opening for a Social Media Strategist and Content Lead in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment. Objective Own and lead the firm’s social media strategy from concept through execution. This role is responsible for independently developing, executing, and optimizing organic and paid social strategies; directing content capture; identifying real-time opportunities; and driving measurable growth in brand awareness, engagement, and lead generation across all platforms. Collaborate with internal teams and third-party partners to ensure all efforts are cohesive, on-brand, and aligned with firm objectives. Desired Outcomes Accountable to independently lead social media strategy. Own the end-to-end social media strategy without requiring day-to-day direction. Translate firm goals into platform-specific strategies, content plans, and paid media approaches. Design and execute comprehensive social media content calendars and campaigns across all major platforms. Use analytics and research to drive short- and long-term growth in reach, engagement, and follower acquisition. Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI. Report on performance and suggest optimizations to the Marketing Director and other stakeholders. Proactively identify gaps, opportunities, and new initiatives — and execute against them. Accountable to conduct competitor analysis and monitoring social and digital trends to optimize strategies. Monitor and analyze marketing efforts of local and national competitors. Research relevant trends—both within and outside the legal industry—to enhance our firm’s marketing approach. Proactively identify gaps, opportunities, and new initiatives - and execute against them. Identify new channels and tactics to extend the firm’s digital presence. Accountable to facilitate, manage, and optimize all in-house and third-party social media and digital marketing efforts.

Requirements

• Extensive, hands-on experience with major social media platforms and their algorithms
• Strong understanding of paid and organic social strategy, analytics, and performance optimization
• Ability to interpret data and translate insights into actionable creative and strategic decisions
• Proven ability to generate original content ideas and independently execute them from concept through launch
• Experience with social media management, design, and scheduling tools (e.g. Canva, Sprout Social, Meta Business Suite)
• Strong written, visual, and verbal communication skills
• Comfort moving quickly from idea to execution without extensive approvals or hand-holding
• Excellent project management and multitasking abilities
• Professionalism, integrity, and discretion
• Ability to collaborate effectively with internal teams and external partners
• Willingness to perform any/all tasks assigned by firm leadership in support of the firm’s growth and success
• Previous experience managing a brand’s social media presence in a corporate or agency environment
• 3 years marketing experience, with proven ability to develop and execute successful social media strategies
• Bachelor’s or advanced degree in marketing, business, or related field or related experience
• Proficient in Google Analytics, Meta Business Suite, YouTube Ads, and TikTok for Business
• Graphic and/or video editing skills
• Experience in legal, professional services, or highly regulated industries
• Travel between Laborde Earles office locations and to sponsored community events, some of which are outside of normal business hours and on weekends.
• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Responsibilities

• Create, execute, and maintain a yearly social media content calendar, staying current with platform features and best practices.
• Direct and coach attorneys, leadership, and team members during content capture, including posing, messaging, timing, and delivery to ensure high-performing social content.
• Write engaging copy and design or oversee graphics for posts, ads, and promotions, ensuring all pages remain accurate, current, and on-brand.
• Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed.
• Oversee social media giveaways, online event promotion, and strategic advertising campaigns.
• Track, analyze, and report on social media KPIs, making recommendations for continuous improvement.
• Develop, test, and optimize paid social advertising strategies across Meta, TikTok, YouTube, and emerging platforms in alignment with firm goals.
• Newsletter curation, creation, and delivery to clients.
• Lead and direct internal and external content shoots, identifying moments worth capturing and guiding on-camera talent to ensure high-performing content.
• Analyze paid and organic performance data to inform creative, targeting, budget allocation, and optimization decisions.
• Ensure consistent use of all firm branding elements across digital platforms, maintaining brand guidelines as needed.
• Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts.
• Coordinate with service providers and internal teams to develop campaign assets.
• Identify and capture timely, unscripted, and opportunistic content moments that align with brand voice and platform trends.
• Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements.
• Report weekly to the Marketing Director and team on campaign performance and suggested optimizations.

Benefits

• Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!
• Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.
• We celebrate life's little (& big) moments with you from birthdays & work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.
• Collaboration and team member rapport is cheered and emboldened.
• Company-paid Short-term disability & Life/AD&D
• Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods
• 401(k) upon eligibility waiting periods
• PTO, paid holidays (10), and paid maternity leave
• Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees