Social Media Strategist and Content Lead - Lafayette, LA

Laborde Earles • Lafayette, LA

8d • Onsite

About The Position

Expanding Personal Injury Law Firm has an immediate opening for a Social Media Strategist and Content Lead in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment.
Objective
Own and lead the firm’s social media strategy from concept through execution. This role is responsible for independently developing, executing, and optimizing organic and paid social strategies; directing content capture; identifying real-time opportunities; and driving measurable growth in brand awareness, engagement, and lead generation across all platforms. Collaborate with internal teams and third-party partners to ensure all efforts are cohesive, on-brand, and aligned with firm objectives.

Requirements

• Extensive, hands-on experience with major social media platforms and their algorithms
• Strong understanding of paid and organic social strategy, analytics, and performance optimization
• Ability to interpret data and translate insights into actionable creative and strategic decisions
• Proven ability to generate original content ideas and independently execute them from concept through launch
• Experience with social media management, design, and scheduling tools (e.g., Canva, Sprout Social, Meta Business Suite)
• Strong written, visual, and verbal communication skills
• Comfort moving quickly from idea to execution without extensive approvals or hand-holding
• Excellent project management and multitasking abilities
• Professionalism, integrity, and discretion
• Ability to collaborate effectively with internal teams and external partners
• Willingness to perform any/all tasks assigned by firm leadership in support of the firm’s growth and success
• Previous experience managing a brand’s social media presence in a corporate or agency environment
• 3 years marketing experience, with proven ability to develop and execute successful social media strategies
• Bachelor’s or advanced degree in marketing, business, or related field or related experience
• Proficient in Google Analytics, Meta Business Suite, YouTube Ads, and TikTok for Business
• Graphic and/or video editing skills
• Travel between Laborde Earles office locations and to sponsored community events, some of which are outside of normal business hours and on weekends.
• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Nice To Haves

• Experience in legal, professional services, or highly regulated industries

Responsibilities

• Independently lead social media strategy.
• Own the end-to-end social media strategy without requiring day-to-day direction.
• Translate firm goals into platform-specific strategies, content plans, and paid media approaches.
• Design and execute comprehensive social media content calendars and campaigns across all major platforms.
• Use analytics and research to drive short- and long-term growth in reach, engagement, and follower acquisition.
• Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI.
• Report on performance and suggest optimizations to the Marketing Director and other stakeholders.
• Proactively identify gaps, opportunities, and new initiatives — and execute against them.
• Conduct competitor analysis and monitoring social and digital trends to optimize strategies.
• Monitor and analyze marketing efforts of local and national competitors.
• Research relevant trends—both within and outside the legal industry—to enhance our firm’s marketing approach.
• Proactively identify gaps, opportunities, and new initiatives - and execute against them.
• Identify new channels and tactics to extend the firm’s digital presence.
• Facilitate, manage, and optimize all in-house and third-party social media and digital marketing efforts.
• Create, execute, and maintain a yearly social media content calendar, staying current with platform features and best practices.
• Direct and coach attorneys, leadership, and team members during content capture, including posing, messaging, timing, and delivery to ensure high-performing social content.
• Write engaging copy and design or oversee graphics for posts, ads, and promotions, ensuring all pages remain accurate, current, and on-brand.
• Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed.
• Oversee social media giveaways, online event promotion, and strategic advertising campaigns.
• Track, analyze, and report on social media KPIs, making recommendations for continuous improvement.
• Develop, test, and optimize paid social advertising strategies across Meta, TikTok, YouTube, and emerging platforms in alignment with firm goals.
• Newsletter curation, creation, and delivery to clients.
• Lead and direct internal and external content shoots, identifying moments worth capturing and guiding on-camera talent to ensure high-performing content.
• Analyze paid and organic performance data to inform creative, targeting, budget allocation, and optimization decisions.
• Ensure consistent use of all firm branding elements across digital platforms, maintaining brand guidelines as needed.
• Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts.
• Coordinate with service providers and internal teams to develop campaign assets.
• Identify and capture timely, unscripted, and opportunistic content moments that align with brand voice and platform trends.
• Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements.
• Report weekly to the Marketing Director and team on campaign performance and suggested optimizations.

Benefits

• Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!
• Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.
• We celebrate life's little (& big) moments with you from birthdays & work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.
• Collaboration and team member rapport is cheered and emboldened.
• Company-paid Short-term disability & Life/AD&D;
• Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;
• 401(k) upon eligibility waiting periods;
• PTO, paid holidays (10), and paid maternity leave;
• Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;
• Employee Assistance Program (EAP).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees