Content & Social Media Lead

MLabs • New York, NY

6d • $100,000 - $140,000 • Onsite

About The Position

As the leading accelerator for crypto founders, we have backed over 300 startups since 2020—including industry leaders like Rain, Synthetix, and Pendle—now collectively valued at over $10B. We are looking for a Content & Social Media Lead to take over our digital presence and content engine with one primary mission: driving high-quality applications from the next generation of visionary founders.
Reporting directly to our co-founder, you will be the voice of the organization. You won't just be "posting"; you’ll be turning raw material—founder wins, cohort data, and community memes—into a high-growth distribution machine.
In this role, you will move fast, experiment often, and own the narrative.

Requirements

• Crypto-Native: You understand the culture, the tech, and the language. You can write like an insider.
• Exceptional Writer: You have a "taste" for what is sharp, crisp, and high-clarity. You know how to avoid "cringe" while taking calculated risks.
• High Agency: You don't wait for a brief. You find the story, pull the thread, and ship.
• AI Proficient: You use modern AI tools to move 10x faster without ever letting the output sound robotic.
• Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble.
• Location: Ability to work on-site in NYC.

Nice To Haves

• A strong creative network in NYC (video, photo, editing).
• 5–10 links to original content (threads, essays, or landing pages) that show a unique voice.
• Experience in content-heavy roles at top protocols, funds, or high-growth startups.

Responsibilities

• Platform Ownership: Managing our presence on X and LinkedIn, including voice, cadence, and growth strategy.
• Content Creation: Transforming internal data, stories, and "Good Game" content into high-performing threads, clips, and short-form video.
• High-Leverage Copywriting: Writing and refining copy for our website, lifecycle emails, event communications, and DAO updates.
• Systems Management: Running a streamlined content calendar with clear pillars and repurposing workflows, managing contractors as needed.
• Data-Driven Iteration: Tracking intent signals (DMs, application starts) and doubling down on what works.

Benefits

• Competitive Compensation: $100k–$140k base salary + 0.1%–0.2% equity (depending on experience).
• High-Impact Environment: Work in a small, high-trust team alongside alumni from Meta, Coinbase, and YC.
• Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin.
• Career Acceleration: Your work will directly shape how the next generation of founders discovers our ecosystem.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees