Social Media Specialist

American Dental Association•Chicago, IL

9d•Hybrid

About The Position

It all starts with purpose. We are a purpose-driven nonprofit with a dynamic staff culture. With a meaningful purpose, motivated staff, and excellent benefits, working here will definitely have you smiling! The ADA’s headquarters is located just steps from Chicago’s Magnificent Mile and close to public transportation. With more than 400 colleagues, the ADA Staff are some of the most talented people in the Chicago, Washington D.C., and Maryland area. We were named a Top Workplace by the Chicago Tribune in 2019 and 2021! Come join our team! Job Responsibilities: The Social Media Specialist is responsible for the execution of results-driven social media strategy that engages dentists, educates the public about oral and overall health, and elevates the ADA’s reputation among dentists and the public as the pre-eminent source of trusted oral health information and resources. This role will work with internal client teams to deliver engaging content for social media platforms; develop and execute paid social media campaigns; manage social media communities; listen to social media conversations to help develop proactive strategies and provide counsel on reactive issues; and report on metrics to optimize and increase the effectiveness of ADA’s social media presence in support of organizational priorities.

Requirements

Bachelor's Degree or Experience in lieu of degree
3 years of experience (or 7 in lieu of degree) in social media marketing, developing and executing paid social media campaigns, managing social media communities and interacting with customers as a brand on social media platforms
Experience working in social platforms such as Facebook, Instagram, LinkedIn, X, Snapchat, TikTok, etc., creating proactive and reactive media content, and researching changes in social media platforms and algorithms
Familiarity with Google Analytics, parameters, Facebook pixel/LinkedIn insight tag, and optimizing conversion
Strong understanding of Facebook, Instagram, X, and LinkedIn, including paid social media tools (Facebook Ads Manager, etc.)
Strong understanding of social media listening
Adept in copywriting for social media
Must have verbal and written communication, analytical, collaboration, presentation, a self-starter, results-focused, prioritization, strategic, facilitation skills
Proficiency in M365 (MS Office); Paid LinkedIn and Meta services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels. Tracking tools (Trello, Slack, Basecamp or similar) publishing tools (Meltwater Engage, Sprout Social, or similar), native social media ad management platforms, and content creation software (Canva or similar platform)
Travel twice per year for 1-3 nights per trip for event coverage
Position may require before or after hours work and may require weekend work

Nice To Haves

Experience at a digital, advertising, media or PR agency
Familiarity with health care issues
Experience with legalities surrounding social media giveaways and sweepstakes
Basic SEO knowledge

Responsibilities

execution of results-driven social media strategy
deliver engaging content for social media platforms
develop and execute paid social media campaigns
manage social media communities
listen to social media conversations to help develop proactive strategies and provide counsel on reactive issues
report on metrics to optimize and increase the effectiveness of ADA’s social media presence in support of organizational priorities