Social Media Specialist

P1FCU

About The Position

This position is responsible for developing, prioritizing, tracking, analyzing and implementing the social media marketing strategy that results in market share growth and enhances product awareness. Promotes the company in outbound electronic communications and educates customers in service offerings through electronic marketing tools. Develops new ideas or concepts for marketing programs and campaigns. Participates in company events and inter-departmental projects. The Social Media Marketing Specialist is responsible for marketing efforts focused on generating increased interest for website, online applications, online and mobile banking, mobile deposit, bill payment, funds transfer, eStatements, debit cards, Visa gift cards, and future eCommerce products and services.

Requirements

Concentration in marketing, communications, social media, business or related major is highly preferred.
High level of proficiency in Internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services.
Proficiency with PC and familiarity with MAC hardware
High proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
Proficiency in use of the online and mobile technologies
Proficiency in direct marketing
Proficiency in Powerpoint to create presentations and handouts
Ability to understand market research
A college degree.
Ability to speak and effectively present information and respond to questions from groups of employees, customers and managers.
Ability to provide constructive feedback to others.
Must be knowledgeable in research analysis, Internet environment, survey methods, regulatory compliance, and current business and marketing trends.
Must have a working knowledge of Microsoft Office Products, Quark Express, Adobe Photoshop and Illustrator.
Thorough understanding of Internet environments and web site development.
Exceptional knowledge of the English language is particularly important.
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
Must be capable of climbing / descending stairs in emergency situation.
Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator.
Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary.
Must be able to work extended hours whenever required or requested by management.
Must be capable of regular, reliable and timely attendance.
Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents.
Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.
Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team.
Must be able to read and carry out various written instructions and follow oral instructions.
Must be able to speak clearly and deliver information in a logical and understandable sequence.
Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.
Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace.
Must be able to effectively handle multiple, simultaneous, and changing priorities.
Must be capable of exercising highest level of discretion on both internal and external confidential matters.
Ability to focus on detail and verify accuracy of numbers and text.
Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents.

Responsibilities

Develops and updates content of the company’s social media and monitors engagement on those platforms.
Create and deliver social media content that engages with our audiences.
Helps implement an annual Marketing Plan and oversee communication and implementation.
Analyze results, assess performance and recommend refinements to improve performance for future campaigns.
Goes on site and records on location content for social media.
Monitor performance of online products and services and analyze social media analytics to understand online user’s behavior and identify trends.
Track and analyze promotional, email, online and mobile activities to evaluate existing member usage as well as potential online markets.
Use analytical data to recognize user patterns and trends to help formulate effective marketing campaigns.
Identify opportunities to grow our digital presence and present marketing ideas to management.
Analyzes market trends and demographic data concerning customers and potential customers.
Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration.
Manages production of fully integrated marketing campaigns across multiple social media marketing channels.
Campaigns are to be imaginative, engaging while also meeting time and budget constraints.
Ensures accurate and timely communication to employees and management on the execution of marketing campaigns.
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.