Social Media Specialist

PAISLEY CRAFTS LLC•Fresno, CA

20d

About The Position

PURPOSE The Social Media Specialist develops and executes iLoveToCreate's organic social strategy, social commerce, and content calendars across all owned channels to grow audience engagement and brand visibility. This role oversees influencer and creator partnerships while developing comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results.

Requirements

2-4 years managing branded social channels and leading creator partnerships
Proven ability to grow audiences and drive engagement across Instagram, TikTok, Pinterest, YouTube and Facebook
Skilled in briefing creators, managing contracts, and securing content rights
Strong understanding of social commerce, affiliate marketing, and UGC strategy
Confident managing content calendars, KPIs, and reporting tools
Comfortable collaborating cross-functionally with internal and client-facing teams
Excellent written communication and community management skills
Highly organized, deadline-driven, and responsive to trends and platform updates
Bachelor’s degree in marketing, Communications, or related field preferred
2–4 years of experience managing social media, influencer partnerships, or digital content for consumer brands
Experience working cross-functionally with creative, paid media, and ecommerce teams
Proficiency with social platforms, scheduling tools, influencer platforms, and basic analytics/reporting

Responsibilities

Owns strategy, publishing, and performance across core platforms (Instagram, TikTok, Pinterest, Facebook, YouTube), with a focus on short-form video, UGC, and engagement
Monitors trends, platform updates, and competitor activity to guide creative and strategy
Integrates social SEO strategies to optimize discoverability and audience reach through keyword research
Leads all influencer, creator, and PR partnerships, including outreach, briefs, contracts, content reviews, and rights management
Manages affiliate and ambassador programs, ensuring deliverables, assets, and timely payment
Prepares and ships PR boxes and influencer kits to support content creation and retail initiatives
Utilizes AI-assisted tools for content ideation, audience insights, and workflow optimization while preserving human-led creativity and brand authenticity
Builds and manages a content calendar aligned to marketing campaigns, retailer needs, and product launches
Distributes content for use across web, email, e-comm, and paid channels
Collaborates with retail and brand partners to support joint marketing and placements
Establishes social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues
Tracks KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements
Owns UTM tracking to measure campaign performance, referral traffic, and content effectiveness
Serves as community manager across key channels, engaging directly with creators and customers to build brand loyalty
Partners with Brand, Paid Media and Creative teams to assist with content
Supports brand strategy and cross-functional business goals
Attends duties as assigned in support of the future growth and success of iLoveToCreate