Social Media Specialist - Petersburg

Live! Casino & Hotel Virginia•Petersburg, VA

About The Position

To be an employee of Live! Casino Virginia, you must 21 years of age or over. Why We Need Your Talents: With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success. The primary responsibility of this role of this individual is to drive social media best practices for a growing casino brand that does not follow the status quo and wants to stand out of the crowd. This position will require in depth knowledge of social media best practices: building paid campaigns and budget management, tracking, optimizing, and reporting on performance, and content ideation. and organic posting strategies from concept, execution and optimizations based on data analysis.

Requirements

Two (2) plus years’ experience implementing social media strategy, managing campaigns and driving ROI for a high-volume business or industry, preferably Casino Gaming.
A 4-year degree in a related field or equivalent work experience.
Ability to work extended hours across all shifts in a 24/7 work environment.
You will be exposed to an alcohol and smoking environment and must be able to work in such environment.
Must have the ability to secure and maintain licensure as required by Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.

Nice To Haves

News Junkie and trends fan, is a plus
Excellent presentation and communication skills
Demonstrable social media platform prowess and content generation experience
Positive attitude, detailed, and customer oriented
Strong multitasker and a go getter work ethic
Previous gaming or hospitality experience is a plus
Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Facebook Blueprint Certification, is a plus
Experience with a Social Media platform such as; Hootsuite or Sprout Social
Knowledge of Photoshop preferred
Must be able to travel

Responsibilities

Be on top of the latest digital marketing trends
Support property social media managers with anything from customer care, paid campaigns, and organic content to performance reports
Ensure social media best practices and brand standards are being followed
Ability to manage social media budgets and report on channel ROI
Work closely with the digital marketing manager on strategies, standards, and goals
Strong understanding of A/B testing best practices to implement, monitor and analyze results for testing plans across three properties
Quarterly audit of social media content of competitors and properties and compile actionable insights
Provides monthly analytics reports for CMO and department heads
Training of new social media team members on social media tools such as Hootsuite or Sprout Social and Track Maven
Collaborate with properties and agencies on monthly content calendars and campaigns (brand awareness, acquisition etc.)
Generate content ideas and write copy tailored to drive social media KPI’s
Identify and establish KPI’s and benchmarks for the Company
Provides deployment/creative strategy for Corp. lead initiatives…i.e. Live! Rewards, PlayLive! Online Casino.
All other duties as assigned.