Social Media Specialist

Jovie of NC OH VA

6h•Remote

About The Position

We’re seeking a creative, strategic, and data-driven Social Media Manager to amplify our brand, connect with our core audience of college-bound families, and educate the public on the critical importance of starting with the career, not the college. You’ll develop and execute engaging content across platforms, with a focus on lead generation, thought leadership, and brand visibility.

Requirements

A strong writer with a flair for storytelling, especially for parents and high school families.
Experienced in managing business social media accounts (education/parenting/finance niches a big plus).
Comfortable using tools like Canva, Later, Meta Business Suite, and Google Analytics.
Passionate about helping families make smarter education investments.
Strategic thinker with a creative edge and able to balance brand consistency with innovation.

Nice To Haves

Bonus if you’ve personally navigated (or helped others navigate) the college admissions journey.

Responsibilities

Develop and manage content calendars for Facebook, Instagram, and LinkedIn (TikTok optional).
Create engaging posts that resonate with our target persona: parents like Jennifer Thompson - a proactive, research-oriented mom navigating college and career choices for her teen.
Collaborate with our founder and client success team to highlight wins, promotions, and events.
Monitor and report on KPIs (growth, engagement, CTRs, lead conversions).
Repurpose webinar content, blog posts, and email campaigns for social sharing.
Stay ahead of trends in education, financial literacy, and career planning to keep our content fresh and relevant.