Social Media Specialist

Bass Pro Shops • Springfield, MO

16d

About The Position

POSITION SUMMARY: The Social Media Specialist manages Social Marketing efforts such as Facebook, Twitter, Instagram, etc. Analyze the overall social strategy by measuring engagement, follows, shares, and other social data. Data will be also used to measure sales and traffic to determine impact to overall Bass Pro Shops business. ESSENTIAL FUNCTIONS: Develops Social Media strategies to increase brand awareness and generate sales. Works with Customer Service to monitor customer comments and activity on Social Media sites for appropriateness and to determine needed response. Determines which social media outlets are best for business Works with the Business Analysts team to set up reporting to gauge engagement, follows/likes, etc Maintains a planning calendar for events/posts for all social channels. Works with stores on planning and best practices for Social Marketing. Coordinates social marketing efforts with other marketing and media teams. Performs all other related duties and tasks as assigned by the Manager of Internet Marketing. ALL OTHER DUTIES AS ASSIGNED

Requirements

• Excellent organizational skills
• Solid oral and written communication skills
• Strong knowledge of Excel, Word, and PowerPoint
• Needs to be a self-starter and able to multi-task

Nice To Haves

• Degree in Marketing or related field preferred

Responsibilities

• Develops Social Media strategies to increase brand awareness and generate sales.
• Works with Customer Service to monitor customer comments and activity on Social Media sites for appropriateness and to determine needed response.
• Determines which social media outlets are best for business
• Works with the Business Analysts team to set up reporting to gauge engagement, follows/likes, etc
• Maintains a planning calendar for events/posts for all social channels.
• Works with stores on planning and best practices for Social Marketing.
• Coordinates social marketing efforts with other marketing and media teams.
• Performs all other related duties and tasks as assigned by the Manager of Internet Marketing.

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level