Social Media Specialist

True Homes•Monroe, NC

28d

About The Position

The Social Media Specialist and Content Creator is responsible for creating and executing visually compelling social media and digital content that supports True Homes brand, communities, events, and public relations efforts. This role leads the development of social graphics, short-form video, and on-brand content across owned and earned channels, ensuring consistent and engaging storytelling. The role balances creative execution with performance awareness, plans and delivers social content aligned with company priorities, collaborates with internal teams and media partners, and uses engagement insights to refine content direction.

Requirements

Bachelors degree in Marketing, Communications, Design, or related field preferred
3+ years of experience in social media, digital marketing, or a related role
Proven experience managing brand-level social media channels and content calendars
Strong working knowledge of Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign, etc.)
Experience supporting events, digital campaigns, and performance reporting
Comfortable balancing creative execution with data-driven decision making
Strong organizational skills with the ability to manage multiple priorities and deadlines
Excellent communication and collaboration skills
Strong attention to detail
Strong written and verbal communication skills
Strong organizational skills
Ability to work in a fast-paced environment
Complies with all company policies and procedures
Demonstrates the qualities and character traits defined in The True Difference

Responsibilities

Owns and manages all True Homes social media channels, including Facebook, Instagram, and emerging platforms as appropriate
Develops and maintains a rolling 3060 day social media content calendar aligned with company initiatives, community launches, and campaigns
Creates and executes social content supporting brand storytelling, product features, culture, events, and promotions
Designs and publishes social graphics, short-form videos, and templated assets using Canva and Adobe Creative Suite
Leads the creation of visual, video, and design-forward content for all True Homes social media channels
Designs on-brand social graphics, templates, and branded assets using Canva and Adobe Creative Suite
Produces short-form video content (Reels, Stories, Shorts, etc.) to support campaigns, communities, events, and brand storytelling
Supports public relations initiatives by creating and adapting visual, video, and social content for use across third-party media partnerships and local publications
Manages vendor relations with Public Relations contacts and ensures timely delivery of content and assets
Tracks and reports on social and digital performance metrics including engagement, reach, and campaign results
Supports lead source tracking, performance insights, and post-campaign recaps
Uses performance data to inform content strategy and future organic and paid campaign recommendations
Maintains all aspects of the True Homes company website as needed
Generates content that promotes the True Homes Culture, Product, and Brand
Performs other duties as assigned or required
Achieves True Homes audience growth milestones, targets, and goals by deadline
Achieves True Homes targeted digital lead milestones, targets, and goals by deadline
Provides weekly performance reports for True Homes digital leads and various True Homes traffic channels
Maintains all aspects of the True Homes company website as needed
Content generation that promotes the True Homes Culture, Product, and Brand