Social Media Specialist

Fleet Feet • Carrboro, NC

16h • Hybrid

About The Position

Fleet Feet is hiring a Social Media Specialist to help scale our organic social and influencer ecosystem through creator partnerships, native content execution, and consistent operational excellence. This role is designed to execute and scale social strategy defined by the Social Media Manager, while partnering closely on ideation, optimization, and performance insights. The Specialist will own the day-to-day execution of our influencer strategy and content pipelines—turning big ideas into shipped work at scale. This is a role for someone who understands social-first, platform-native content, creator culture, and how organic social drives real community engagement, brand and business impact.
This position is hybrid, with the expectation of being in the office 2-3 days per week.
Apply now and help us inspire the runner in everyone.

Requirements

• 1–4 years of experience in social media, influencer marketing, or creator partnerships
• Strong fluency in TikTok, Instagram, Facebook, YouTube and creator culture
• Experience communicating with creators or influencers
• Sharp instincts for what makes content perform organically
• Highly organized with strong project management and multi-tasking skills
• Comfortable executing in a fast-paced, test-and-learn environment
• Demonstrates the ability to thoughtfully onboard—taking the time to understand Fleet Feet’s franchise and corporate structure, internal decision-making, and partner relationships in order to drive effective, long-term impact.
• Communicates professionally with various departments (creative, senior leadership, franchise owners, vendor partners, customers, etc.)
• Demonstrates a passion for the mission and core values at Fleet Feet and its initiatives, activities, and functions

Nice To Haves

• Experience with influencer marketing platforms a plus
• Familiarity with paid amplification or creator whitelisting a plus
• Background in fitness, running, or athletic communities a plus
• Experience supporting multi-location or franchise brands a plus

Responsibilities

• Support Our Tiered Influencer Strategy
• Execute the day-to-day operations of Fleet Feet’s tiered influencer program (micro → macro), aligned to defined audience segments and vendor partners
• Source, vet, and manage creator relationships in support of brand campaigns, vendor partnerships, and evergreen content needs
• Translate strategic direction into clear creator briefs, timelines, and deliverables
• Manage creator communication, deliverable tracking, usage rights, and deadlines
• Support onboarding, pilot execution, and workflows within Fleet Feet’s influencer marketing platform
• Track creator performance and surface insights and optimization recommendations
• Bolster Our Native Content and Optimize Our Channel Engagement
• Own consistent execution of Fleet Feet’s native content pipeline across priority platforms, with an emphasis on TikTok and Instagram Reels
• Execute recurring content series, creator-led formats, and evergreen programming
• Support testing of TikTok-native formats and help scale top performers into repeatable content pillars
• Create and edit social-first, in-app content (primarily TikTok and Instagram Reels), including short-form video, captions, and light motion or text overlays
• Occasionally appear on camera for social content when appropriate (e.g., trends, explainers, POV moments), with support and direction from the Social Manager
• Ensure content feels native to each platform—prioritizing strong hooks, pacing, and storytelling optimized for organic performance
• Execute rapid-turn content activations leveraging an ad hoc content budget, responding to trends, cultural moments, and community stories
• Act as a point of connection between the brand social team and Fleet Feet’s store community, helping close the loop between local insights and national storytelling
• Support ongoing community management across Fleet Feet’s social channels by actively engaging with comments, DMs, and mentions
• Help foster meaningful two-way conversations with our audience, prioritizing responses that build trust, credibility, and brand affinity
• Identify high-engagement community members and creators for potential amplification or future partnerships
• Turn Our Local Stores into Our Biggest Content Creators by Strengthening our Local Franchise Marketing Teams
• Identify, source, and scale high-performing store-generated content across Fleet Feet’s local network
• Partner with stores to surface authentic community stories, product moments, events, and local voices
• Help establish clear guardrails and lightweight best practices that empower stores to create social-first content
• Use ad hoc content budget and test-and-learn initiatives to identify and elevate store-level content leaders
• Collaborate with the Social Manager to turn standout store content into repeatable or scalable formats across owned channels
• Act as a point of connection between the brand social team and Fleet Feet’s store community, helping close the loop between local insights and national storytelling
• Share performance insights, content examples, and learnings back to internal partners to encourage stronger store participation
• Support internal education efforts by surfacing examples of what’s working and why across social channels

Benefits

• 401(k) with 4% Company Match: Available to employees aged 21+ at company-owned stores.
• Exclusive Discounts: Enjoy savings on industry-leading products and specialized training programs.
• Professional Development: Grow your career through mentorship opportunities, employee resource groups, and ongoing learning sessions designed to help you reach your full potential.
• Community Engagement: Get involved in local outreach and service initiatives that align with our purpose-driven mission.
• Inspiring Team Culture: Join supportive, passionate teammates who live the mission every day.
• Benefits Summary: For full-time employees (30+ hours/week), check out our Fleet Feet benefits summary for details on healthcare, wellness, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed