Social Media Specialist
About The Position
We are seeking a highly skilled and data-driven Social Media Specialist to lead our digital engagement strategy across key platforms. This role is essential in amplifying our brand presence, educating healthcare professionals and patients, and supporting product awareness in the advanced medical device space using social media and AI landscapes. The ideal candidate has a strong foundation in social media marketing, preferably within healthcare, life sciences, or a marketing agency serving regulated industries. They must be fluent in content creation, analytics, and digital storytelling, with a proven ability to translate complex clinical concepts into engaging, compliant content while adapting to lessons learned to stay ahead of this fast-paced environment.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Minimum 3+ years of experience in digital marketing, with at least 2 years focused on social media strategy and execution.
- Experience in healthcare, medical devices, life sciences, or a marketing agency serving regulated industries.
- Strong writing, editing, and storytelling skills tailored to professional and patient audiences.
- Proficiency in Google Analytics, social media management platforms, and content planning tools.
- Familiarity with regulatory requirements in healthcare marketing.
- Knowledge of computer applications (Microsoft Office Suite, Adobe, Internet applications, etc.).
- Excellent oral, written, and interpersonal communication skills.
- Strong cross-functional collaboration skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.
Responsibilities
- Develop and execute platform-specific strategies for LinkedIn, Instagram, X (Twitter), Google and YouTube.
- Manage daily posting, scheduling, and community engagement.
- Stay current on platform trends and algorithm changes to optimize visibility and engagement by identifying emerging opportunities in the constantly evolving social media and AI landscapes.
- Create and curate educational, promotional, and thought leadership content tailored to healthcare audiences.
- Collaborate with internal teams and external stakeholders to produce high-quality content.
- Ensure all content aligns with brand guidelines and regulatory standards.
- Use Google Analytics, native platform insights, and social media tools (e.g., Sprout Social, Hootsuite) to monitor performance.
- Conduct A/B testing and provide data-driven recommendations to improve engagement and conversion.
- Prepare monthly reports with actionable insights for leadership and cross-functional teams.
- Adapt lessons learned from analytics, trends and reports to constantly improve social media messaging performance and maximize return on investment.
- Partner with Market Access, Medical, HR, International and Sales to align messaging and support campaigns.
- Support virtual events, webinars, and product launches through social media.
- Ensure all content complies with FDA, HIPAA, and internal regulatory guidelines.
- Maintain consistent brand voice and visual identity across platforms.
- Representing the company in a professional manner and upholding the highest standards of ethical business practices and socially responsible conduct in all interactions.
- Maintain updated knowledge of procedures, products and activities of assigned areas.
- Perform all other duties assigned.
Benefits
- Full benefits with a company-sponsored stipend
- 401(k) with company match
- Company-paid Basic Life, AD&D, Short-Term, and Long-Term Disability Insurance
- 11 Paid Holidays + 2 Floating Holidays
- Paid Vacation and Sick Time
- Paid Volunteer Time Off to give back to your community
- Employee Referral Bonuses
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Miscellaneous Manufacturing
Number of Employees
11-50 employees
