Social Media Specialist, Vertical Content

LIV Golf•New York, NY

43d

About The Position

LIV Golf is seeking a highly creative and trend-savvy Social Media Specialist – Vertical Content to join our growing social team. This role will focus on developing, editing, and publishing vertical-first content for TikTok, Instagram Reels, YouTube Shorts, and emerging vertical platforms. The ideal candidate is fluent in internet culture, thrives in fast-paced environments, and knows how to turn raw footage into engaging, thumb-stopping moments. This role will be critical in helping LIV Golf grow its global fanbase, reach younger audiences, and drive both cultural relevance and business impact.

Requirements

2–4 years of social media experience, with a strong focus on TikTok, Instagram Reels, and YouTube Shorts.
Skilled in vertical video editing (Adobe Premiere, CapCut, Final Cut, or equivalent).
Strong eye for storytelling, pacing, and content that resonates with younger audiences.
Ability to thrive in fast-paced environments with tight deadlines and live-event coverage.
Knowledge of social analytics and ability to translate data into creative decisions.
Passion for sports, entertainment, and digital culture.

Nice To Haves

Golf knowledge is a plus.

Responsibilities

Lead daily creation and editing of vertical-first short-form content for TikTok, Reels, Shorts, Snapchat, and other emerging channels.
Capture and package behind-the-scenes, player lifestyle, and golf action into platform-native formats.
Write engaging captions and select trending sounds, music, and creative elements to maximize discoverability.
Manage day-to-day publishing schedule and live coverage during tournaments and tentpole events.
Constantly track cultural trends, memes, audio, and editing styles across TikTok, Reels, and Shorts.
Proactively pitch and execute creative concepts that insert LIV Golf into broader cultural conversations.
Test new content formats, tools, and creative approaches to drive growth.
Work closely with the league social team, videographers, and editors to source raw footage and adapt it into vertical-first content.
Partner with influencer and creator teams to integrate co-branded content across platforms.
Support Sponsorship, Marketing, and Events teams with vertical assets for campaigns and partnerships.
Monitor daily and weekly performance across vertical channels.
Identify trends in watch time, retention, and engagement to optimize future content.
Share insights and recommendations with the broader social and marketing team.