Social Media Program Manager

SouthEast Alaska Regional Health Consortium (SEARHC)•Juneau, AK

2d•$39 - $55

About The Position

The Social Media Program Manager leads SEARHC’s enterprise-wide social media strategy, overseeing planning, execution, and performance across all platforms. This role is responsible for shaping and managing the organization’s social presence from strategy through execution—ensuring alignment with SEARHC’s mission, brand, and organizational priorities. This position serves as the primary owner of SEARHC’s social media program, with responsibility for defining strategy, managing day-to-day execution, guiding content development, and coordinating closely with internal teams and external partners. The role requires a high level of judgment, independence, and strategic thinking, and functions as a key contributor to SEARHC’s broader communications and brand efforts. SEARHC is a non-profit health consortium which serves the health interests of the residents of Southeast Alaska. We see our employees as our strongest assets. It is our priority to further their development and our organization by aiding in their professional advancement. Working at SEARHC is more than a job, it’s a fulfilling career. We offer generous benefits, including retirement, paid time off, paid parental leave, health insurance, dental, and vision benefits, life insurance and long and short-term disability, and more.

Requirements

Bachelor’s degree in Communications, Marketing, Digital Media, or a related field required.
5+ years of progressive experience in social media management, digital communications, or related roles.
Demonstrated experience leading social media strategy and managing complex content calendars.
Strong strategic thinking and editorial judgment
Excellent written and visual communication skills
Experience with social media analytics and publishing platforms
Ability to work independently and manage multiple priorities
High level of professionalism, discretion, and sound judgment

Nice To Haves

Experience working within healthcare, public service, or mission-driven organizations preferred.

Responsibilities

Develop and manage SEARHC’s comprehensive social media strategy aligned with organizational goals, brand standards, and community engagement priorities.
Establish annual and campaign-specific goals, performance benchmarks, and success metrics.
Serve as the internal subject matter expert on social media trends, platform evolution, and best practices.
Lead the planning, creation, and scheduling of content across all social platforms.
Oversee editorial calendars and ensure content aligns with organizational priorities, campaigns, and seasonal initiatives.
Ensure content is culturally respectful, accurate, accessible, and reflective of SEARHC’s values.
Partner closely with Communications, Marketing, Community Health, and clinical teams to translate initiatives into compelling social content.
Serve as the primary point of contact for external agency partners, including R&R Partners, to align on strategy, execution, and performance.
Collaborate with leadership on high-visibility or time-sensitive communications.
Monitor performance metrics, analyze trends, and provide regular reporting and insights.
Use data to inform strategy adjustments and improve reach, engagement, and effectiveness.
Oversee day-to-day community management, including monitoring comments and messages and escalating issues as appropriate.
Support reputation management efforts by identifying emerging issues and coordinating responses with leadership and communications teams.