Social Media Performance Manager

Purpose Financial•Greenville, SC

70d•Onsite

About The Position

Purpose Financial is seeking an innovative, passionate Social Media Performance Manager to join our marketing team. Reporting to Performance Marketing Director, the Social Media Performance Manager will develop and execute social media channel strategies that drive customer acquisition. This role will manage our social media presence, execute paid social campaigns, and analyze performance to optimize results. The Social Media Performance Manager will also assist in the development of promotional campaigns, inclusive of user-generated content initiatives and influencer marketing. The position requires strong cross-functional collaboration skills, particularly with brand marketing and local store marketing teams. Ideal candidate has proven track record for launching and growing new social media channels and strategies using a disciplined, data-driven approach.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
3-5 years of experience in social media marketing
Proven track record of growing social media engagement and driving measurable performance results (ROAS) across channels including, but not limited to, Meta, TikTok, Pinterest
Experience planning and executing paid social media campaigns
Experience with influencer marketing and user-generated content strategies
Experience developing and managing referral marketing programs
Strong analytical skills with proficiency in social media analytics tools
Experience with social media management platforms (Hootsuite, Sprout Social, Buffer, etc.)
Understanding of FTC guidelines and compliance requirements for influencer marketing
Exceptional written and verbal communication skills
Strong creative thinking and problem-solving abilities
Excellent project management and organizational skills
Ability to work collaboratively in cross-functional teams
Adaptability to changing digital landscapes and platform updates
Detail-oriented with the ability to manage multiple projects simultaneously

Nice To Haves

Knowledge of financial services industry preferred but not required

Responsibilities

Develop and implement comprehensive social media channel strategies aligned with overall marketing objectives across existing channels (Facebook, Instagram, X, LinkedIn), as well as strategically expand to additional social media channels (TikTok, YouTube, Pinterest, Snapchat, Reddit, etc.)
Design an optimal social media marketing toolkit. Vet existing tools and onboard new ones. Manage vendor relationships
Stay current on social media trends, platform updates, and best practices to inform social media strategy
Collaborate closely with the brand marketing team to balance performance with engaging content, including user generated, across both organic and paid social
Publish approved content across all social media platforms
Moderate/ engage with social commentary
Plan, execute, and optimize paid social media campaigns across multiple platforms
Manage social advertising budgets and allocate resources effectively
Implement various ad formats, targeting options, and messaging strategies
Monitor campaign performance and make real-time adjustments to maximize ROI
Manage vendor relationships
Contribute to promotional campaign strategy development to ensure focus on customer acquisition and engagement at local and national level
Work in concert with agency partnerships to execute influencer marketing strategies and performance
Partner with local store marketing teams to develop and implement local social strategies
Provide training and support to local marketing teams on social media best practices
Coordinate national and local social media initiatives for maximum impact
Grow existing referral incentive programs that are promoted by stores and through digital marketing, including social
Create targeted social media strategies to support business partnership initiatives
Establish metrics and tracking systems to measure referral program success
Optimize referral messaging and user experience based on performance data
Collaborate with CRM teams to integrate social referral programs with existing customer journeys
Track and analyze social media metrics and KPIs using analytics tools, inclusive of influencer and referral partnerships
Provide regular performance reports with actionable insights
Conduct A/B testing to optimize content performance
Identify trends and opportunities to improve social media effectiveness

Benefits

Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks