SOCIAL MEDIA & ONLINE PRESENCE MANAGER

Carter Machinery

About The Position

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Social Media Manager in Richmond, Virginia. The Social Media Manager owns Carter's presence across all platforms — building strategy, driving content, and translating what's trending in culture into what's relevant for our brand and our customers.

Requirements

Platform fluency across LinkedIn, Instagram, Facebook, and YouTube — you know each one's culture, algorithm, and content sweet spot
Proficient in social media management and scheduling platforms (Sprout Social or similar)
Strong analytical skills with the ability to interpret data, spot trends, and make data-driven decisions
Excellent written and verbal communication skills — you write in a human voice, not corporate-speak
Proven track record of growing social presence and connecting content strategy to business goals
High cultural awareness and a sharp editorial filter — you know what's trending and what actually belongs in the Carter story
Strong business acumen; able to translate brand objectives into compelling content that moves the needle
Self-directed and fast-moving — you don't wait to be told what to post
Able to manage multiple priorities and stakeholders without losing momentum or quality
Strong PC skills and a genuine desire to stay ahead of evolving tools and technology
Willing to travel, including overnight trips
Committed to Carter's Core Values: Integrity, Commitment, Excellence, and Teamwork
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Minimum of 3–6 years of experience in social media management with a demonstrated focus on multi-platform storytelling and community growth

Nice To Haves

You have a genuine passion for social media — this isn't just a job, it's what you do
Experience with co-branding and/or sports/event partnerships
Comfort setting boundaries to protect the integrity of social channels (not every request belongs on social, and you know how to navigate that)
A test-and-learn mindset — you're not precious about ideas, you're excited to iterate
Contagious energy and a positive attitude that makes the team better

Responsibilities

Strategy Development: Develop and implement social media strategies aligned with overall business goals, including thought leadership and full online presence ownership. You bring the ideas — and the plan to execute them.
Content: Ideate, create, curate, schedule, and post fresh, platform-native content across multiple channels and audiences. You know what works on each platform and why. Define and document Carter's social voice and tone while respecting established brand standards.
Campaign Execution: Plan and execute social media campaigns that drive awareness, engagement, and business results. You move fast and follow through.
Community Management: Monitor and actively engage with followers, respond to interactions, and build online communities that reflect the Carter brand with energy and authenticity.
Performance Analysis: Own the numbers. Track KPIs, analyze performance data, and translate insights into action. Reporting isn't a chore — it's how you get better.
Trend Monitoring: You're already watching what's happening in social before anyone asks. You filter what's relevant to Carter's story and act on it quickly and thoughtfully.
Paid Campaign Management: Manage social media advertising campaigns and budgets to amplify reach and drive measurable outcomes.
Influencer Relations: Identify and engage with influencers and brand advocates who authentically align with the Carter brand.
Content Calendar: Own and maintain a forward-looking content calendar that keeps us consistent, timely, and strategic. Collaborate with Caterpillar Social Media on co-branding opportunities.
Customer Service: Monitor and respond to customer inquiries and comments on social — representing the Carter brand with professionalism and care.
Perform other related duties as assigned.