Social Media & Multimedia Specialist

City of Golden • Golden, CO

43d

About The Position

The City of Golden is currently recruiting qualified applicants for Social Media & Multimedia Specialist.Come see why the City of Golden is the place you want to be! Why work at the City of Golden?Being a Golden employee is more than just a job, it's a lifestyle. Golden is a vibrant outdoor community making it a great place to live, work and play. Location, location, location-Work near great restaurants and shops, hit the trails, and enjoy the outdoor scenery of Clear Creek and the foothills. Convenient commuting from all directions. Paid time off-Paid vacation starts at 16 days (that's over 3 weeks!), plus 12 days of sick time and 12 paid holidays each year. Great benefits-The City matches up to 8% of your retirement contributions, plus offers a full-spectrum of benefits and perks, including tuition reimbursement (check it out)! Works under the direction of the Director of Communications and Community Engagement to coordinate social media and digital communication efforts for the City of Golden and Visit Golden. Develops, schedules, and publishes content across multiple social media platforms, ensuring alignment with the City's strategic communications plan and Visit Golden's tourism marketing goals. Collaborates closely with the Director to provide strategic direction, creative input, and performance analysis to strengthen the City's online presence and community engagement. Coordinates the social media content calendar, executes digital newsletters for both the City of Golden and Visit Golden, supports digital campaigns, and ensures consistent messaging, tone, and visual identity across all channels. Assists with photography, videography, copywriting, and analytics reporting to evaluate impact and engagement. Must be able to work a flexible schedule including some evenings, weekends, and non-traditional business hours. JOB SUMMARY Responsible for the timely development, creation, and dissemination of external content, including but not limited to: Serves as the point person to ensure cross-channel coordination, support and messaging across all City of Golden and Visit Golden digital platforms, ensuring alignment with each brand's audience and purpose. Provides structure and strategy for both resident and visitor focused social media. Creates and manages comprehensive social media calendars for City and Visit Golden channels. Collaborates with the Communications team to plan and execute proactive messaging that enhances community engagement for residents and visitors. Writes, designs and posts social media content (Facebook, X, YouTube, Instagram, NextDoor, etc.) tailored to each audience - residents, businesses, and visitors. Coordinates production and distribution of the City's weekly digital newsletter, ensuring timely, relevant updates for residents and community stakeholders, and manages the routine Golden e-newsletter, featuring events, attractions, and stories that inspire visitation and support local businesses. Maintains and further develops, through their own photography and videography, an organized library of digital assets of photo and video. Assists contracted photographers with day-of coordination, including developing shot lists, identifying key visuals, and ensuring coverage aligns with project goals and communication needs. Tracks analytics, engagement, and insight across both brands and compiles monthly reports. Works across all departments to provide communications support to build and execute public information and marketing campaigns Works with Graphic Designer to meet visual brands of both the City and Visit Golden. Meets WCAG 2.1 AA compliance for all social media and newsletter publications. Assists with other key projects assigned by the Director.

Requirements

• Bachelor's Degree in Journalism, Communications, Public Administration, Media Relations, Marketing, or related field.
• Minimum 2 years prior experience in social media content creation, writing, editing, public information, and or public relations experience.
• Valid driver's license with good driving record.
• Ability to read, analyze and interpret written and oral communications well enough to identify potential problems, make necessary edits and notify Communications Manager as necessary.
• Ability to make effective and persuasive presentations intended for the general public, citizen groups, elected officials and employees.
• Ability to communicate effectively with others to capture their needs in multimedia projects.
• Must possess the mathematical aptitude to understand and communicate complex municipal finance issues graphically.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Must be a high-energy self-starter.
• Must be flexible, able to work independently and meet strict deadlines.
• Ability to pay strict attention to details and timelines.
• Ability to lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

Nice To Haves

• Government communications experience a plus.
• Working knowledge of municipal government or tourism helpful.

Responsibilities

• Serves as the point person to ensure cross-channel coordination, support and messaging across all City of Golden and Visit Golden digital platforms, ensuring alignment with each brand's audience and purpose.
• Provides structure and strategy for both resident and visitor focused social media.
• Creates and manages comprehensive social media calendars for City and Visit Golden channels.
• Collaborates with the Communications team to plan and execute proactive messaging that enhances community engagement for residents and visitors.
• Writes, designs and posts social media content (Facebook, X, YouTube, Instagram, NextDoor, etc.) tailored to each audience - residents, businesses, and visitors.
• Coordinates production and distribution of the City's weekly digital newsletter, ensuring timely, relevant updates for residents and community stakeholders, and manages the routine Golden e-newsletter, featuring events, attractions, and stories that inspire visitation and support local businesses.
• Maintains and further develops, through their own photography and videography, an organized library of digital assets of photo and video.
• Assists contracted photographers with day-of coordination, including developing shot lists, identifying key visuals, and ensuring coverage aligns with project goals and communication needs.
• Tracks analytics, engagement, and insight across both brands and compiles monthly reports.
• Works across all departments to provide communications support to build and execute public information and marketing campaigns
• Works with Graphic Designer to meet visual brands of both the City and Visit Golden.
• Meets WCAG 2.1 AA compliance for all social media and newsletter publications.
• Assists with other key projects assigned by the Director.

Benefits

• Paid vacation starts at 16 days (that's over 3 weeks!), plus 12 days of sick time and 12 paid holidays each year.
• The City matches up to 8% of your retirement contributions, plus offers a full-spectrum of benefits and perks, including tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Executive, Legislative, and Other General Government Support