Social Media Marketing Strategy Manager

NBCUniversal•Miami, FL

6h•Hybrid

About The Position

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. This is a project/limited term position, unless otherwise amended or terminated as deliverables within this project are completed.

Requirements

3–5+ years of experience in social media strategy, digital marketing, or entertainment marketing.
Fully bilingual (English/Spanish), with strong written and verbal communication skills in both languages.
Deep understanding of U.S. Hispanic audiences and cultural nuances.
Experience developing social strategies for scripted and/or unscripted television content.
Strong knowledge of social platform ecosystems, trends, and performance metrics.
Experience working in fast-paced, matrixed media environments.

Nice To Haves

Experience supporting live or tentpole programming.
Familiarity with social listening tools and analytics platforms.
Passion for entertainment, pop culture, and emerging digital trends.

Responsibilities

Support the development of comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming.
Translate programming priorities into platform-specific strategies (Instagram, TikTok, YouTube, X, Facebook, Threads, emerging platforms).
Identify audience segments and cultural insights to inform content positioning and messaging.
Develop go-to-market social plans for premieres, finales, tentpole moments, and franchise launches.
Collaborate with creative, production, and marketing teams to ideate social-first, culturally relevant concepts.
Provide strategic briefs for social creative assets, ensuring alignment with platform best practices and performance goals.
Optimize content formats for each platform (short-form video, vertical storytelling, live engagement, community interaction).
Partner with cross-functional teams (marketing, publicity, paid media, research, digital partnerships) to ensure integrated campaign execution.
Monitor performance metrics and optimize strategies based on data and audience insights.
Identify real-time engagement opportunities and social trends that align with brand voice and programming.
Support influencer and creator collaborations in partnership with talent and publicity teams.
Familiarity with social media KPI setting and performance metrics across platforms.
Monitor campaign performance and adjust strategies based on data-driven insights.
Translate performance results into actionable recommendations to optimize content and overall social strategy.