Social Media Marketing Manager

IGEL•Fort Lauderdale, FL

2d•Remote

About The Position

The Social Media Marketing Manager drives organic and paid social media programs, amplifying IGEL’s brand, digital presence, and engagement with IT buyers in enterprise B2B organizations across key platforms. This individual will play a key role in driving meaningful thought leadership in industry discussions and high-qualtiy campaign engagement through targeted paid media programs across key social platforms. This hands-on role will be responsible for managing, executing, and optimizing programs across LinkedIn, X (formerly Twitter), Facebook, Instagram, YouTube, Vimeo, podcasts, and emerging channels. You will also guide the content strategy for social media programs in alignment with marketing objectives and corporate branding, requiring collaboration with global internal and external stakeholders across marketing, product, field, channel, and executive teams.

Requirements

5+ years of B2B social media marketing experience, SaaS or technology experience strongly preferred
Strong LinkedIn B2B marketing and organic and paid content promotion expertise
Experience working with X, Facebook and Instagram
Strong understanding of how to leverage social media and the various platforms through the buyer journey from thought leadership to demand generation
Knowledge of targeting strategies for social media including ABM and retargeting
Familiarity with online audio and video platforms and their role in the B2B digital marketing mix
Experience with CMS platforms (WordPress, HubSpot) and social media management tools (Hootsuite, Sprinklr, Sprout Social, Buffer or similar)
Proficiency in Google Analytics and CRM automation tools (Act-On, HubSpot, or Microsoft Dynamics preferred)
Exceptional writing, editing, and storytelling skills for digital engagement
Strong project management skills
Strong attention to detail, organization, and ability to work independently
Travel up to 20%

Nice To Haves

Demonstrated hands-on experience incorporating online audio and video channels into B2B digital marketing programs
Familiarity with VDI, DaaS, cybersecurity, or enterprise IT solutions
Knowledge of content amplification and its impact on SEO performance
Familiarity with ABM tools such as 6sense

Responsibilities

Develop and execute B2B social media strategies to drive engagement, brand awareness and demand
Manage organic and paid campaigns across all social platforms, including online audio and video and emerging channels
Drive A/B testing of content offers, messaging and creative and continuously track and measure results to implement campaign optimizations
Provide insights into relevant topics trending in social media and recommend content for IGEL to be part of the conversation
Assist in executive visibility initiatives, including LinkedIn thought leadership, ghostwriting, and media content amplification
Oversee real-time social media coverage for global events
Report on social media program performance and provide insights to guide strategy
Ensure brand consistency and compliance across social media channels and content assets
Provide guidance on content that is most effective in social media by journey stage
Optimize how content is leveraged in social media tactics such as LinkedIn sponsored content, InMail, Facebook/Instagram ads using audience segmentation and A/B testing
Build awareness, drive engagement and demand through organic and paid YouTube videos
Support promotion of blogs, product content, and events through paid and organic channels
Manage the internal advocacy platform, leveraging gamification (challenges, leaderboards, rewards) to boost employee engagement in social media
Provide training and track performance metrics to optimize advocacy efforts
Support corporate communications and acquisition campaigns, working closely with all marketing teams, product, field, sales, and channel marketing
Engage with executive leadership and represent their voice in social media content
Stay ahead of trends, emerging platforms, and digital marketing best practices

Benefits

Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
11 company-paid holidays per year
18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
Sick time of 10 days per year, with rollover of unused days
401(k) plan with 100% company match
Paid maternity and paternity leave
Monthly home office allowance
Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
Wellbeing apps, including Rightway, Headspace and Wellhub
Training and development opportunities to advance your career
President’s Club for the highest performing salespeople and overachievers
An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!