Social Media Marketing Intern
About The Position
Put your talents to work at PCM! Whether you work in our Home Care, Clinical Research, Impairments, or Catastrophic Care division, you will support our mission to deliver care and other services that enhance the quality of life of our clients. Be a part of our dynamic client-focused team and make a difference in your career! The Marketing Intern will support the planning, execution, and analysis of social media marketing initiatives that strengthen brand visibility and engagement across multiple platforms. The intern will participate in comprehensive social media strategy development, including audience research, content planning, platform selection, paid advertising, influencer partnerships, community management, and analytics tracking. This role will contribute to campaigns that align messaging with brand goals while adapting to platform specific trends and user behaviors. specific trends and user behaviors. The intern will assist with engagement and performance analysis that informs ongoing optimization to maximize reach, relevance, and ROI.
Requirements
- Currently enrolled in a college or university program
- Pursuing a degree related Marketing, Communications, Digital Media, Business, or similar field
- Strong writing, communication, and content creation skills
- Familiarity with major social media platforms (LinkedIn, Instagram, Facebook, X/Twitter, TikTok, etc.)
- Basic understanding of social media analytics and performance metrics
- Creative thinker with attention to detail
- Ability to manage multiple tasks and meet deadlines
- Positive, team-oriented attitude and willingness to learn
Responsibilities
- Assist in conducting audience research to understand demographics, behaviors, and platform usage
- Participate in content planning aligned with campaign goals and brand voice
- Draft and schedule posts using approved messaging and branding guidelines
- Monitor social media channels for engagement opportunities
- Maintain records of responses to comments, messages, and user interactions
- Support influencer partnership research and outreach under guidance
- Summarize follower growth, post engagement, reach, and other key metrics
- Compile brief reports highlighting relevant trends, popular hashtags, and competitor activity
- Draft and schedule social media posts aligned with brand voice and campaign goals
- Create summaries of engagement metrics, follower growth, and content performance
- Create reports identifying relevant trends, hashtags, or competitor activities
- Record responses to comments, messages, or user interactions
- Assist with other marketing tasks and projects as assigned
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
