Social Media Marketing Intern

MARSHALLTOWN COMPANY • Marshalltown, IA

2d • Onsite

About The Position

Explore Marketing with a Leader in Construction Tools – MARSHALLTOWN Join a Legacy of Innovation For over 135 years, MARSHALLTOWN has been a trusted leader in construction tools, serving skilled trades across North America and beyond. As we continue to grow our brand presence and connect with contractors and tradespeople across social platforms, we’re looking for a highly motivated Social Media Marketing Intern to join our team. This is a hands-on opportunity to gain real-world experience creating engaging content, supporting campaigns, and helping tell the story of an Iconic American-Made Brand. What You’ll Do Assist in planning and creating content for social media platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube. Help capture and edit photo and video content featuring products, tradeshows & jobsite use. Draft captions and short form copy aligned with brand messaging. Support scheduling and publishing posts across social channels. Monitor engagement, respond to comments/messages as directed, and help foster community interaction. Track and report on social media performance metrics and assist in identifying growth opportunities. Conduct competitive research and trend analysis within the construction and tool industry. Collaborate with Marketing, Sales, and Product teams to ensure brand consistency and accuracy. Support social media needs during product launches, promotions, and seasonal campaigns. What You’ll Gain Hands-on experience managing and growing social media channels for a nationally recognized brand. Exposure to content strategy, campaign planning, and brand storytelling. Experience working cross-functionally with product, sales, and marketing teams. Portfolio-building opportunities through real content creation and campaign execution. Mentorship from experienced marketing professionals.

Requirements

• Pursuing a Bachelor’s Degree in Marketing, Communications, Business, or related field.
• Strong written and verbal communication skills.
• Interest in social media marketing, content creation, and brand development.
• Familiarity with Instagram, TikTok, Facebook, LinkedIn, and YouTube platforms.
• Basic graphic design skills (Adobe Creative Suite or similar tools preferred).
• Proficiency in Microsoft Office (especially Excel and PowerPoint).
• Strong organizational skills and attention to detail.
• Creative mindset with a willingness to learn.
• Self-starter attitude with the ability to manage multiple projects.

Responsibilities

• Assist in planning and creating content for social media platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Help capture and edit photo and video content featuring products, tradeshows & jobsite use.
• Draft captions and short form copy aligned with brand messaging.
• Support scheduling and publishing posts across social channels.
• Monitor engagement, respond to comments/messages as directed, and help foster community interaction.
• Track and report on social media performance metrics and assist in identifying growth opportunities.
• Conduct competitive research and trend analysis within the construction and tool industry.
• Collaborate with Marketing, Sales, and Product teams to ensure brand consistency and accuracy.
• Support social media needs during product launches, promotions, and seasonal campaigns.

Benefits

• MARSHALLTOWN offers comprehensive total rewards packages to include competitive wages, matching 401k retirement plans, Dental, Traditional and High Deductible Health Plans with employer HSA contributions, and vacation eligibility, just to name a few!

What This Job Offers

• Career Level: Intern