Social Media Marketing & Digital Content Manager

Spartina LLC•Bluffton, SC

6d•Hybrid

About The Position

The Social Media Marketing & Digital Content Manager is responsible for shaping and executing our digital voice across social platforms while driving brand awareness, engagement, and conversion. This role blends strategic planning, content creation, community management, and performance analysis to ensure our brand shows up consistently, creatively, and authentically across all digital touchpoints. This position is ideal for a highly creative, detail-oriented marketer who understands storytelling, trends, and the retail customer journey—and knows how to turn content into measurable results.

Requirements

3–5 years of experience in social media marketing and digital content creation (retail, lifestyle, or fashion brand preferred)
Strong understanding of major social platforms, trends, and algorithms
Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar)
Experience with social media scheduling and analytics tools
Excellent writing skills with a strong grasp of brand voice and storytelling
Ability to manage multiple projects, deadlines, and campaigns simultaneously
Creative thinker with a strong visual eye
Highly organized and detail-oriented
Comfortable working both independently and cross-functionally
Adaptable, proactive, and trend-aware
Passionate about brand building and digital storytelling

Responsibilities

Develop and execute a comprehensive social media strategy aligned with brand, marketing, and business goals
Manage daily posting across platforms including Instagram, Facebook, TikTok, Pinterest, and others as relevant
Own the social content calendar, ensuring timely, seasonal, and campaign-driven storytelling
Stay ahead of social trends, platform updates, and best practices to keep content fresh and relevant
Create high-quality, on-brand digital content including photos, short-form videos, reels, stories, graphics, and captions
Capture and edit content in-house and on location (stores, events, shoots, behind-the-scenes, etc.)
Collaborate with creative, merchandising, retail, and e-commerce teams to align messaging and visuals
Maintain brand voice, aesthetic, and tone across all platforms
Actively engage with our audience by responding to comments, messages, and tagged content in a timely and brand-appropriate manner
Foster community relationships with customers, brand advocates, and influencers
Monitor sentiment and feedback to identify opportunities, trends, or potential issues
Support and execute product launches, promotions, store openings, events, and brand campaigns across digital channels
Support Affiliate, Influencer, and Paid Social Marketing Agency as needed
Track and analyze social performance metrics including engagement, reach, growth, and conversions
Prepare regular performance reports with insights and recommendations
Use data to refine content strategy and improve results over time