Social Media & Marketing Coordinator (54991)

MASTER VRABLE HEALTHCARE INC/ THERA•Powell, OH

About The Position

This position is responsible for managing content (artwork and text) for social media for all campuses of Bridgewater Banquet & Conference Center. For the candidate with the right experience additional marketing duties could be assigned.

Requirements

Bachelor’s degree in marketing, Advertising, or related field
5+ years digital marketing experience; restaurant or retail a plus
2-3 years managing a social program.
Proven success managing social channels through engagement and follower growth.
Social media platform experience with understanding of various channels (e.g. Instagram, Facebook..etc)
Proven work experience as a Social Media Coordinator or similar role.
Knowledge of advertising principles and best practices for social media. Platforms.
Excellent proofreading skills to ensure accurate and error-free content.
Strong understanding of SEO principles to optimize social media content for search engines.
Ability to manage multiple social media accounts simultaneously.
Strong written and verbal communication skills.
Strong organizational and administrative skills.

Nice To Haves

Paid Media and SEO experience is a plus.
Self-starter with the ability to excel in a fast-paced environment.
Graphic design: 1 year (Preferred)
Familiarity with Adobe Photoshop is a major plus
If you have graphic design skills this is a major advantage.

Responsibilities

Using social media marketing tools to create and maintain the Bridgewater brand.
Track and record marketing analytics data.
Develop and implement social media strategies to increase awareness and engagement.
Monitor social media channels for trends and make suggestions accordingly.
Keep on top of Bridgewater’s calendar to ensure timely posting.
Be accountable to responding to comments, DMs, etc in an incredibly timely manner.
Be liaison for marketing partnerships.
Collaborate with team to stay on budget.
Create social calendars aligning to brand calendar.
Develop and execute social media content for Facebook, Instagram, and Twitter.
Plan and manage social media budget.
Create copy that aligns with brand voice for paid + organic media.
Engage with consumers on social media platforms through comments, likes, User-Generated-Content sharing, etc.
Monitor and report on social performance and brand mentions via social listening.
Direct customer feedback from social channels to appropriate internal team members
Define social media KPIs and targets.
Develop and execute influencer campaigns to complement local and national level marketing initiatives.