Social Media Marketer

Bianchi HondaErie, PA
20dOnsite

About The Position

Bianchi Honda is an award-winning, customer-first dealership with a strong local presence. We’re looking for a creative, self-motivated Social Media Marketer who lives and breathes video content and knows how to turn cars, people, and everyday moments into engaging social media stories. This role is all about creating and managing video-first content across platforms like Instagram, TikTok, Facebook, and YouTube. You’ll be responsible for capturing, editing, posting, and optimizing content that showcases our vehicles, promotions, team, and dealership culture. If you’re comfortable behind the camera and in front of it—and you know what performs on social—this role is for you.

Requirements

  • Proven experience managing social media accounts (personal or professional)
  • Strong video shooting and editing skills
  • Deep understanding of Instagram, TikTok, Facebook, and YouTube
  • Comfortable being on camera and directing others
  • Creative mindset with attention to detail
  • Reliable, organized, and able to manage multiple projects
  • Must have computer proficiency
  • Must be at least 18 years of age
  • Must have a valid Driver’s License with an acceptable Driving Record
  • An understanding of social media marketing practices.
  • Knowledge of Video Editing Software: Capcut or Adobe Creative Suite preferred
  • Strong written and verbal communication skills.
  • Attention to detail.
  • Customer service skills.

Nice To Haves

  • Automotive experience is a plus, but not required
  • Portfolio (links accepted) demonstrating skills that reflect the responsibilities of this position

Responsibilities

  • Create short-form and long-form video content (Reels, TikToks, Shorts, etc.)
  • Film vehicles, walk-arounds, features, promotions, and behind-the-scenes content
  • Edit videos using mobile and/or desktop tools (CapCut, Adobe, etc.)
  • Manage daily posting schedules across social platforms
  • Write engaging captions and use relevant hashtags and trends
  • Collaborate with sales, service, and management teams for content ideas
  • Track performance and adjust content strategy based on analytics
  • Stay current on social media trends, especially in automotive content

Benefits

  • Competitive salary based on experience
  • Health benefits and paid time off
  • Employee discounts on vehicles and service
  • Creative freedom and opportunity to grow the brand
  • A fun, fast-paced environment with a supportive team
  • 401K with Employee Match
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