Social Media Marketer

Heygen•Los Angeles, CA

62d

About The Position

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at www.heygen.com. Visit our Mission and Culture doc here. Position Overview We are looking for a senior social media marketer who can reach, engage, and delight audiences on X, TikTok, LinkedIn, YouTube, and more. You turn ideas into scroll-stopping short-form content, build momentum with our core audiences, and translate insights into growth. You will shape our voice in culture, help amplify launches, and make HeyGen a brand people love to follow.

Requirements

7+ years managing brand social channels, with a portfolio of short-form video and editorial examples
Demonstrated ability to write, produce, or direct social-first content that earns shares and conversation
Strong analytical chops using native and third-party tools, with a bias for decisions backed by data
Excellent taste, storytelling instincts, and a knack for concise copy that stops the scroll
Comfort operating in a fast-paced environment, owning outcomes end to end
B2B or prosumer experience with a strong X and Linkedin game
Hands-on skills with HeyGen, CapCut or similar, plus familiarity with YouTube Studio and shorts workflows
Familiarity with social publishing and listening tools, UTM discipline, and basic GA or equivalent
Fluency across platforms, formats, and KPIs, with a pulse on culture and emerging trends
Experience supporting international markets

Responsibilities

Drive the social strategy aligned to company goals, including tactical plans, channel playbooks, and posting guidelines.
Own the day-to-day social calendar, mapping content to launches, tentpoles, and cultural moments.
Brief the Creative team with clear, social-first briefs and partner closely to produce native content for each platform.
Use HeyGen to produce short-form videos that set trends, not just follow them.
Repurpose high-value assets across formats and channels, maintain a content library, and ensure brand voice and visual consistency.
Flex into content capture and light editing when needed, including CapCut or similar.
Partner with Creative, Community, Performance Marketing, Product Marketing, Demand Gen, and Partnerships to support launches and always-on storytelling.
Build relationships with our core audiences across Instagram, YouTube, TikTok, and LinkedIn to fuel campaigns and word of mouth.
Write and publish social content with a strong focus on LinkedIn, plus X, TikTok, YouTube, and Shorts.
Define a cohesive YouTube strategy to drive discovery, watch time, and cross-channel value.
Analyze performance for owned social programs, share insights, and iterate on the strategy.
Maintain scorecards and dashboards, and report progress and learnings to leadership.
Monitor competitors and cultural trends, and recommend tests that improve reach, engagement, and conversion.